Maillayer

Product Introduction

1. Maillayer is a self-hosted email marketing platform that enables users to manage campaigns, track engagement metrics, and send bulk or transactional emails through integration with Amazon SES.
2. The product eliminates recurring subscription fees by offering a one-time payment model, allowing businesses to reduce long-term costs while maintaining full control over their email infrastructure and data.

Main Features

1. Maillayer provides unlimited contacts and campaigns, allowing users to scale email operations without restrictions or per-seat pricing, while leveraging AWS SES for email delivery at $0.10 per 1,000 emails.
2. The platform includes automated domain warmup functionality that incrementally increases sending volume to establish sender reputation, reducing spam filter risks and improving deliverability rates.
3. Users can manage multiple brands with separate domains, DNS/DKIM configurations, and sender identities, supported by real-time analytics for opens, clicks, device types, and geographic engagement data.

Problems Solved

1. Maillayer addresses the high cost of subscription-based email services like Mailchimp by replacing monthly fees with a single $99 lifetime license and shifting email delivery costs to AWS SES.
2. The platform targets startups, SaaS companies, and marketing teams requiring bulk email capabilities without vendor lock-in, particularly those with technical resources to self-host.
3. Typical use cases include migrating from Mailchimp to reduce operational costs, sending automated transactional emails via API, and managing separate email identities for multiple client brands.

Unique Advantages

1. Unlike SaaS platforms, Maillayer operates entirely on user-controlled servers, ensuring data privacy and eliminating third-party access to campaign analytics or contact lists.
2. The integration with AWS SES provides enterprise-grade email deliverability at 1/10th the cost of traditional providers, with no artificial sending limits or platform fees.
3. Competitive advantages include lifetime updates with no expiration, unlimited domains/brands per license, and full template customization for transactional API emails.

Frequently Asked Questions (FAQ)

1. Do I need my own AWS account? Yes, Maillayer requires an AWS account with SES configured to handle email delivery, giving users direct control over sending limits and deliverability settings.
2. How does domain warmup work? The system automatically schedules gradual increases in email volume over 14-30 days to establish positive sender reputation with ISPs, using predefined warmup curves adjustable via dashboard controls.
3. Can I use multiple domains? Users can configure unlimited domains through the multi-brand management interface, each with independent DKIM verification and SES credentials for separate tracking.
4. What integrations are supported? Current integrations include Firebase for contact sync, Airtable/Google Sheets for list management, and API endpoints for transactional emails, with Supabase and Auth0 support in development.
5. Is there an API available? The Transactional Email API supports JSON payloads for triggered emails, including template variables and attachment handling, with rate limiting tied to AWS SES account quotas.