Blindspot

Product Introduction

1. Blindspot is a programmatic digital out-of-home (DOOH) advertising platform that enables businesses to book and manage billboard campaigns globally with granular control over location, timing, and creative content. It provides access to over 2.5 million billboards, including high-traffic areas like Times Square, Nasdaq Tower, and major airports, through a self-service interface comparable to ride-hailing apps. Campaigns can be launched within 24 hours, with real-time creative swaps triggered by contextual data such as weather, traffic, or live events.
2. The core value lies in democratizing premium ad inventory by eliminating traditional gatekeepers, minimizing costs (spots as low as $1/hour), and enabling data-driven optimization. It offers measurable ROI through advanced attribution models that track foot traffic, web sessions, and sales lift, while allowing dynamic creative adjustments without manual re-uploads or approval delays.

Main Features

1. Context-Aware Creative Automation: Ads automatically adapt to real-time triggers via API integrations, such as displaying umbrellas during rain or promoting iced coffee in extreme heat. Creative swaps occur instantly across all booked screens, with no human intervention required for asset updates or platform approvals.
2. Hyper-Granular Campaign Controls: Users select exact billboards, specific hours (e.g., 7:59 PM slots), and frequency caps (e.g., every 5 minutes or hourly). Geo-specific messaging is enabled through per-board customization, allowing tailored creatives for Times Square versus Miami billboards.
3. Transparent Performance Analytics: Every ad play is logged with timestamped verification, and campaigns are measured using exposed-vs-control cohorts. Metrics include deduplicated foot traffic attribution, web session lift, and cost-per-incremental-store-visit (e.g., $0.82 per visit for Intimissimi), mapped to each screen’s physical viewshed for accuracy.

Problems Solved

1. High Barriers to Entry for Premium Ad Inventory: Traditional billboard booking often requires negotiating with multiple vendors, minimum spend commitments, and weeks-long deployment cycles. Blindspot removes these friction points by offering instant access to global inventory with no gatekeepers or hidden fees.
2. Inefficient Ad Spend in Static Campaigns: Advertisers no longer waste budgets on irrelevant time slots (e.g., 3 AM displays) or miss contextual opportunities (e.g., failing to promote sunscreen on sunny days). Real-time adjustments ensure creatives align with environmental or audience behavior shifts.
3. Lack of Measurable ROI in OOH Advertising: Blindspot solves opaque reporting in traditional billboards by providing device-level attribution, deduplicated cross-channel impact analysis, and custom lookback windows to correlate ad exposure with store visits or online conversions.

Unique Advantages

1. Programmatic Flexibility Without Intermediaries: Unlike legacy DOOH platforms requiring agency mediation, Blindspot allows direct access to inventory, enabling startups to book Times Square billboards without minimum budgets or contractual lock-ins.
2. API-Driven Dynamic Creative Optimization (DCO): The platform supports unlimited real-time creative variations tied to live data feeds, such as sports scores or stock market trends, with automatic approval workflows that bypass manual review processes.
3. Cost-Effective Scalability: Advertisers pay only for precise time slots and verified impressions, avoiding CPM-based models. Case studies demonstrate 60%+ budget optimization through programmatic targeting and a 270% increase in purchase intent for brands like Adore Me.

Frequently Asked Questions (FAQ)

1. How quickly can campaigns go live? Most campaigns are operational within 24 hours, as the platform automates creative approvals, billing, and inventory reservations without requiring sales team interactions.
2. Can I book a single hour on a billboard? Yes, advertisers can select slots as short as one hour, with pricing starting at $1/hour for non-peak times, and granular scheduling down to the minute.
3. Do you support real-time data triggers? Blindspot integrates with APIs for weather, traffic, social trends, and custom data sources, enabling automatic creative swaps within seconds of trigger activation (e.g., promoting raincoats when precipitation exceeds 70%).