FoodHealth Score

Product Introduction

1. Definition: FoodHealth Score is a nutrition intelligence Chrome extension (technical category: browser-based SaaS tool) that algorithmically rates grocery products 1–100 in real-time during online shopping sessions. It leverages a proprietary nutrition algorithm and 200 billion purchase datasets to evaluate health impact.
2. Core Value Proposition: It eliminates guesswork in healthy grocery shopping by providing instant product health scores and budget-conscious swaps, empowering consumers to improve dietary choices without disrupting their shopping routines.

Main Features

1. Real-Time Product Scoring:

   • How it works: The extension scans product pages on supported retailers (Target, Walmart, Amazon, etc.), instantly displaying a 1–100 health score.
   • Technology: Proprietary algorithm analyzing 200+ nutritional factors, cross-referenced with a 200 billion purchase dataset used by industry leaders like Kroger and NielsenIQ.

2. Smart Swap Engine:

   • How it works: Suggests healthier, price-comparable alternatives in real-time. Filters recommendations by user-defined preferences (e.g., high protein, low sugar) and budget constraints.
   • Technology: Dynamic substitution logic using retailer APIs and nutritional equivalency modeling.

3. Cart Health Tracker:

   • How it works: Continuously updates an aggregate cart score as items are added/removed, providing a real-time health assessment.
   • Technology: Predictive analytics dashboard visualizing nutritional trends and improvement opportunities.

Problems Solved

1. Pain Point: Deciphering misleading food labels and marketing claims during time-constrained online grocery shopping.
2. Target Audience:
   • Health-conscious parents managing household nutrition (e.g., Anne’s testimonial).
   • Budget shoppers seeking affordable healthy swaps.
   • Individuals with dietary restrictions (diabetes, gluten-free, etc.).
3. Use Cases:
   • Identifying hidden sugars in "healthy" snacks on Amazon.
   • Finding keto-friendly, high-protein alternatives at Walmart within budget.
   • Tracking family cart nutrition during weekly Whole Foods orders.

Unique Advantages

1. Differentiation: Unlike generic nutrition apps (e.g., MyFitnessPal), FoodHealth Score integrates directly into checkout workflows, uses industry-validated data (Kroger, Hy-Vee), and prioritizes budget alignment—unmatched by competitors.
2. Key Innovation: Its algorithm translates complex nutritional science into actionable scores via a 200 billion purchase dataset, enabling real-time "food-as-medicine" decisions validated by NielsenIQ partnerships.

Frequently Asked Questions (FAQ)

1. Is FoodHealth Score free to use?
   Yes, the Chrome extension is free for the first 100,000 users for one year, with no hidden fees.
2. Which retailers support FoodHealth Score?
   It works on Target, Walmart, Amazon, Whole Foods, Kroger, and Instacart, with ongoing expansion to other platforms.
3. How does FoodHealth Score calculate product ratings?
   Scores derive from a proprietary algorithm analyzing 200+ nutritional metrics, cross-referenced with industry purchase data and dietary guidelines.
4. Does it accommodate dietary restrictions like gluten-free or vegan?
   Yes, users can customize preferences (e.g., low-sodium, high-fiber) for personalized swap recommendations.
5. Is my shopping data sold to third parties?
   No, FoodHealth Score uses only anonymized, aggregated data to improve food industry products—never selling personal information.