Tangle

Product Introduction

1. Definition: Tangle is an intentional living social network application (technical category: SaaS-based community platform) designed to facilitate personal growth through structured daily practices and group accountability.
2. Core Value Proposition: Tangle exists to combat passive social media consumption by enabling users to define purpose-driven goals, foster authentic connections, and track personal evolution—addressing the demand for mindful digital experiences centered on self-improvement.

Main Features

1. Daily Intention Setting: Users define micro-goals via in-app prompts, leveraging behavioral psychology principles. The system employs push notifications and streak counters to reinforce habit formation, with data stored in encrypted cloud databases (likely AWS or GCP).
2. Small Groups Support System: Private cohorts of ≤8 users provide accountability through shared intention boards and feedback tools. Features include end-to-end encrypted messaging, progress heatmaps, and scheduled video check-ins using WebRTC technology.
3. Ancestor Tables & Seasonal Rhythms: Integrates cultural wisdom frameworks via digital "ancestor honoring" spaces (user-generated multimedia tributes) and seasonally themed challenges (e.g., winter reflection prompts). Built with calendar-syncing APIs and geolocation for personalized timing.
4. Story Unfolding Tracker: Generates visual timelines of user progress using data aggregation algorithms. Combines intention logs, group interactions, and milestone achievements into shareable "growth narratives" with custom privacy settings.

Problems Solved

1. Pain Point: Reduces digital distraction and isolation by replacing algorithmic feeds with structured, relationship-focused interactions—countering "doomscrolling" with purposeful engagement.
2. Target Audience:
   • Mindfulness practitioners seeking tech-supported routines
   • Therapy/counseling groups requiring secure accountability tools
   • Remote teams prioritizing emotional wellness
   • Spiritual communities organizing ritual-based activities
3. Use Cases:
   • Daily intention journaling with real-time peer validation
   • Grief support groups using Ancestor Tables for collective remembrance
   • Corporate teams adopting Seasonal Rhythms for burnout prevention

Unique Advantages

1. Differentiation: Unlike Instagram or Facebook Groups, Tangle prohibits public likes/comparisons, instead prioritizing private, growth-oriented interactions. Contrasts with habit trackers (e.g., Streaks) through integrated social accountability.
2. Key Innovation: Merges ancient ritual frameworks (e.g., Ancestor Tables) with machine learning—analyzing user data to suggest personalized intention templates while maintaining ethical data practices (PBC governance).

Frequently Asked Questions (FAQ)

1. How does Tangle protect user privacy? Tangle uses zero-knowledge encryption for group data, allows pseudonymous profiles, and complies with GDPR/CCPA via its Public Benefit Corporation structure.
2. Is Tangle suitable for professional teams? Yes, enterprises use Tangle’s Small Groups for manager-employee check-ins and EQ development, with custom moderation controls.
3. What platforms support Tangle? Currently iOS/Web (alpha); Android planned post-launch. All code is open-sourced on GitHub for transparency.
4. How does "Working with Seasons" function technically? The app syncs with local weather/calendar APIs to adjust intention suggestions (e.g., energy-conserving winter goals) and equinox/solstice reminders.
5. Who founded Tangle? Ex-Twitter/Benchmark leaders including Evan Sharp (co-creator of Pinterest), Biz Stone (Twitter co-founder), and Dacher Keltner (UC Berkeley psychology expert).