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Zush

Auto-tag and rename images on macOS using AI file analysis

2026-01-27

Product Introduction

  1. Definition: Zush is a native macOS file organization utility leveraging artificial intelligence (AI) to automate image renaming. It processes formats including RAW (CR2, NEF, ARW, DNG), SVG, PDF, JPEG, and PNG, transforming generic filenames (e.g., IMG_1234.jpg) into descriptive, searchable titles (e.g., Mountain_Lake_Sunset.jpg).
  2. Core Value Proposition: Zush eliminates manual file management chaos by using AI-powered renaming and real-time folder monitoring, enabling instant visual asset retrieval for creative professionals via natural-language Spotlight search.

Main Features

  1. AI-Powered Renaming: Uses computer vision models to analyze image content, generating contextual filenames. Processes RAW files and vector graphics locally without cloud dependency, ensuring privacy and offline functionality.
  2. Auto-pilot Folder Monitoring: Continuously scans designated folders (e.g., ~/Desktop, ~/Projects) via macOS file-system events. Instantly renames new additions (photos, screenshots, PDFs) using background processes, supporting multi-folder tracking in PRO tier.
  3. Batch Rename Engine: Drag-and-drop functionality processes hundreds of files concurrently via Swift-optimized threading. Renames mixed formats (JPEG, HEIC, PDF) in seconds, appending metadata like creation dates.
  4. Custom Naming Patterns: Allows syntax like {Title}_{Date}_{Category}. Variables dynamically insert AI-generated titles, timestamps, or user-defined categories into filenames for consistent branding.
  5. Smart Metadata Tagging: Automatically embeds Spotlight-searchable keywords (e.g., "cyberpunk," "beach") as Finder tags. Uses image analysis to assign descriptive metadata, enabling natural-language queries without manual tagging.
  6. Rename History & Rollback: Maintains a versioned log of all changes. One-click undo reverts filenames to originals, preventing data loss from erroneous renames.

Problems Solved

  1. Pain Point: Time wasted manually renaming/organizing visual assets (e.g., screenshots, RAW photos) stored in disorganized folders, leading to lost files and inefficient workflows.
  2. Target Audience:
    • Photographers managing RAW libraries.
    • Designers organizing UI screenshots and mockups.
    • Social media marketers curating campaign assets.
    • Developers storing documentation screenshots.
    • Content creators managing thumbnails/b-roll.
  3. Use Cases:
    • Auto-renaming 500+ event photos to {Location}_{Date}.jpg for instant search.
    • Tagging client project screenshots with {ProjectName}_UI_Element for retrieval.
    • Converting social media assets like received_1847362910.jpeg to branded filenames (e.g., Product_Launch_Instagram_Post.jpg).

Unique Advantages

  1. Differentiation: Unlike manual tools (Adobe Bridge) or script-based renamers, Zush combines real-time AI analysis, RAW support, and macOS-native Spotlight/Finder integration. Competitors lack automated background processing or multilingual file naming.
  2. Key Innovation: Swift-built architecture ensures lightweight operation (14MB) and rapid processing. Proprietary AI fine-tunes output for brevity/accuracy (e.g., avoiding overly literal names like "brown dog" instead of "Golden_Retriever_Beach.jpg").

Frequently Asked Questions (FAQ)

  1. Does Zush work offline without internet?
    Yes, Zush processes images locally on your Mac using on-device AI, ensuring data privacy and offline functionality.
  2. Can Zush rename RAW files from professional cameras?
    Absolutely. It supports Canon CR2, Nikon NEF, Sony ARW, Fujifilm RAF, and Adobe DNG formats, applying AI-generated names directly.
  3. How many files can the free version rename monthly?
    Zush Free includes 30 monthly credits (1 credit = 1 file rename), ideal for casual users. PRO offers 500–10,000 credits.
  4. Is multilingual support available for non-English filenames?
    PRO supports 60+ languages (e.g., Spanish, Japanese) and custom date formats (e.g., YYYY-MM-DD) for global users.
  5. Can I revert accidental renames?
    Yes, the Rename History feature allows one-click undo to restore original filenames instantly.

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