Velocity

Product Introduction

1. Velocity is a Figma-integrated AI platform that enables designers and product teams to simulate user testing through AI-driven prompt designs and generate data-rich stakeholder reports. It provides heat-mapped human user tests to validate design choices before deployment.
2. The product’s core value lies in eliminating wasted time and resources by identifying usability issues early, enforcing accessibility standards, and delivering actionable insights through AI simulations and unlimited human feedback loops.

Main Features

1. Velocity offers AI user testing simulations that analyze prototypes for bottlenecks, success rates, and drop-off points, with batch testing capabilities (e.g., 10–100 sims) in paid tiers.
2. It generates WCAG compliance reports automatically, ensuring designs meet accessibility standards through unlimited reviews across all pricing plans.
3. The platform supports unlimited heatmaps for both AI and human tests, visualizing interaction patterns, miss-clicks, and time-on-task metrics directly in Figma.

Problems Solved

1. Velocity addresses the lack of time, budget, and access to real users for early-stage testing, which often leads to costly post-launch design revisions.
2. It targets product managers, UX designers, and engineers working in resource-constrained environments who need to validate designs before development.
3. Typical use cases include pre-release prototype validation, stakeholder alignment through data-driven reports, and accessibility compliance checks for public-facing products.

Unique Advantages

1. Unlike standalone testing tools, Velocity operates natively within Figma, enabling seamless integration of simulations, heatmaps, and feedback without context switching.
2. Its AI simulations can run 100+ tests in batches, providing statistically significant results faster than manual human testing cycles.
3. Competitive differentiation includes unlimited human test responses in all paid tiers, password-protected tests for confidentiality, and combined AI/human heatmaps for cross-validated insights.

Frequently Asked Questions (FAQ)

1. How does Velocity integrate with Figma? Velocity functions as a Figma plugin, allowing users to run AI simulations and heatmaps directly on prototypes without exporting files or using external platforms.
2. What’s the difference between AI simulations and human tests? AI simulations predict user behavior algorithmically for rapid validation, while human tests gather real-user feedback through heat-mapped interactions and survey responses.
3. Can Velocity handle accessibility compliance? Yes, the platform automatically audits prototypes against WCAG standards and provides unlimited accessibility reviews across all pricing tiers.
4. Are tests confidential? All plans include password protection for tests, ensuring sensitive prototypes remain secure during external user testing.
5. What’s included in the free tier? The free plan offers 5 AI simulations/month, 20 prototype steps, 250 human responses, and basic heatmaps for small-scale validation.