Stormy

Product Introduction

1. Stormy is an AI-powered influencer marketing agent that automates end-to-end campaign execution from creator discovery to deal closure. It processes campaign briefs and budgets to identify suitable YouTube/TikTok creators through analysis of public data including engagement patterns, audience demographics, and content relevance. The platform scores creator-brand fit, drafts personalized outreach messages, and manages negotiations via AI-driven pricing discussions.
2. The core value lies in reducing campaign setup time from weeks to hours while optimizing ROI through data-driven creator selection and automated rate negotiations. Stormy eliminates manual processes by scanning 10,000+ profiles daily across YouTube, TikTok, LinkedIn, and Substack with 95% accuracy. Enterprises using Stormy report 3.2x average ROI improvement through precise audience targeting and performance-based contract terms.

Main Features

1. AI-Powered Creator Search: Utilizes natural language processing to interpret queries like "Find beauty TikTok creators with 50K+ followers" and delivers results in 0.8 seconds. The algorithm cross-references content themes, audience demographics (age, location, interests), and engagement metrics (views, likes, shares) from public APIs. Continuous database updates ensure fresh insights into creator activity, including new uploads and follower growth trends.
2. Automated Outreach Management: Generates personalized DMs/emails using dynamic templates that reference creators’ recent content and audience statistics. Integrates with platform APIs to send messages at scale while tracking open rates, response times, and active chats (8 concurrent average). CRM synchronization automatically logs negotiated terms, payment schedules, and performance bonus clauses.
3. Autonomous Negotiation Engine: Employs reinforcement learning to optimize pricing based on historical deal data, achieving 68% acceptance rates for counteroffers like "$1,800 base + $800 performance bonuses." The AI drafts contracts with customizable clauses for exclusivity and content usage rights, then notifies users upon deal closure. All agreements are stored with GDPR/CCPA-compliant encryption.

Problems Solved

1. Manual Campaign Execution: Reduces 15-20 hours of weekly manual work by automating creator searches, outreach drafting, and contract negotiations. Eliminates human error in brand alignment scoring through standardized metrics for content tone and audience authenticity. Prevents budget overruns via AI-enforced spending limits during rate discussions.
2. Target Users: Designed for marketing teams at e-commerce brands scaling influencer partnerships without hiring additional staff. Used by agencies managing 50+ concurrent campaigns and startups requiring cost-effective solutions with minimal setup time.
3. Use Cases: Tech companies identifying YouTube reviewers for product launches (e.g., "channels with 100K-500K subscribers covering AI tools"). Beauty brands sourcing TikTok micro-influencers via filters like "California-based creators with 50K+ followers interested in vegan products." B2B firms collaborating with LinkedIn thought leaders through queries like "cybersecurity experts publishing weekly articles."

Unique Advantages

1. End-to-End Automation: Combines creator discovery, outreach, and negotiation in one platform, unlike tools limited to influencer databases. Proprietary AI models trained on 2.3M historical campaigns predict response likelihood and deal success rates. Direct payment processor integration enables instant contract execution without third-party platforms.
2. 24/7 Autonomous Operation: Negotiates deals overnight with live tracking of 5+ daily closed contracts on average. Brand safety filters flag creators with controversial content or fake followers before outreach. Dynamic budget allocation shifts funds between campaigns based on real-time CRM performance data.
3. Technical Superiority: Processes natural language queries 40% faster than keyword-based tools, achieving 0.8-second search times. Delivers 24.5% higher engagement rates than manual selection methods. Enterprise-grade security includes SOC 2 compliance and encrypted storage for all communications.

Frequently Asked Questions (FAQ)

1. How does Stormy help with influencer marketing? Stormy automates creator discovery, outreach, and negotiation using AI trained on 2.3 million campaigns. It analyzes public data to match brands with creators based on audience demographics and engagement patterns. The platform handles personalized messaging and contract generation, reducing manual effort by 90%.
2. What platforms does Stormy support? Stormy currently supports YouTube, TikTok, LinkedIn, and Substack for influencer discovery and outreach. Beta integrations for Spotify Podcasts and Twitch are available for enterprise clients, with messaging conducted via official APIs after creator consent.
3. How much does Stormy cost? A free tier offers basic search and limited outreach, while paid plans start at $299/month for unlimited searches and autonomous negotiation. Enterprise pricing includes custom CRM integration, dedicated support, and volume discounts for 500+ monthly outreaches.