Sidekick

Product Introduction

1. Sidekick is an AI-powered automation platform that enables users to create workflows by describing tasks in natural language through a chat interface. It automatically configures app connectors, implements logic, and handles errors without requiring manual setup.
2. The core value of Sidekick lies in its ability to eliminate technical barriers to workflow automation, allowing non-technical users to build complex integrations across apps like Gmail, Slack, Notion, and Google Sheets in minutes.

Main Features

1. Sidekick uses AI to interpret user instructions and autonomously construct workflows on a visual canvas, including adding necessary app connectors (e.g., Gmail, Slack), configuring conditional logic, and setting error-handling protocols like retries or alerts.
2. The platform supports execution on demand or scheduled runs (e.g., daily, weekly), with pricing based on the number of workflow executions rather than per-action fees, making it cost-effective for high-volume automations.
3. Pre-built templates for common use cases—such as syncing Gmail emails to Google Sheets, generating Slack summaries of calendar events, or storing inbound leads in Notion—allow instant deployment, with customization possible via chat-based adjustments.

Problems Solved

1. Sidekick addresses the complexity of traditional automation tools that require manual connector configuration, logic mapping, and error handling, which often demand coding expertise or hours of setup.
2. It targets non-technical teams, founders, and small-to-medium businesses (SMBs) seeking to automate workflows without relying on developers or learning platforms like Zapier or Make.com.
3. Typical scenarios include automating sales lead storage by extracting Gmail data into Notion databases, generating AI-summarized meeting recaps in Slack, or creating Linear tasks from Google Sheets entries without manual data entry.

Unique Advantages

1. Unlike Zapier or Make.com, which require manual workflow building, Sidekick’s AI interprets natural language prompts to auto-generate complete workflows, reducing setup time from days to minutes.
2. The platform innovates with AI-driven error resolution, such as auto-retrying failed API calls or dynamically adjusting logic based on runtime data, ensuring higher reliability than competitors’ manual error-handling systems.
3. Competitive pricing based on runs (unlimited actions per run) contrasts with per-action billing models of rivals, making it cheaper for multi-step workflows. Additionally, its chat-based customization of pre-built templates offers flexibility unseen in rigid template systems.

Frequently Asked Questions (FAQ)

1. How does Sidekick differ from Zapier? Sidekick uses AI to automatically build workflows from chat descriptions, whereas Zapier requires manual configuration of triggers, actions, and error handling, often requiring technical expertise.
2. Which apps does Sidekick integrate with? It currently supports core business tools like Gmail, Google Calendar, Docs, Notion, Slack, HubSpot, and Linear, with plans to expand integrations based on user demand.
3. What is the pricing model? Users pay per workflow execution (e.g., $0.02/run for Pro tier), with unlimited actions within a single run, unlike platforms that charge per task or API call.
4. How does error handling work? Sidekick’s AI monitors runs for failures (e.g., API timeouts), automatically retries requests, and notifies users via Slack or email if unresolved, eliminating manual debugging.
5. Can I modify pre-built templates? Yes—users can refine templates via chat commands (e.g., “Change the Google Sheet tab name” or “Filter emails by sender domain”), with AI updating the workflow logic accordingly.