Open blivz

Product Introduction

1. Definition: Open blivz is an open-source data enrichment and lead generation platform designed for Go-To-Market (GTM) workflow automation. It falls under the technical category of RevOps (Revenue Operations) tools, leveraging AI integration for customizable data pipelines.
2. Core Value Proposition: Open blivz exists to replace fragmented GTM stacks with a unified, locally deployable solution. Its primary value lies in enabling technical users to fully customize data enrichment, lead scoring, and workflow automation using Claude Code—eliminating vendor lock-in while optimizing for scalability and data privacy.

Main Features

1. Local Deployment & Self-Hosting: Open blivz operates entirely on local infrastructure or private clouds via Docker containers. This architecture uses Kubernetes for orchestration, allowing users to retain full data ownership and comply with GDPR/CCPA.
2. Claude Code Integration: The tool integrates natively with Anthropic’s Claude AI for workflow scripting. Users write Python-based Claude Code to automate lead scoring, data cleansing, and enrichment tasks—such as scraping LinkedIn profiles or enriching B2B contact data via integrated APIs.
3. Modular GTM Workflow Builder: A drag-and-visual editor lets users construct custom GTM pipelines. Modules include data connectors (HubSpot, Salesforce), enrichment engines (Clearbit alternatives), and triggers for automated actions like email sequences or CRM updates.

Problems Solved

1. Pain Point: Fragmented RevOps tools requiring costly integrations and compromising data control. Open blivz consolidates enrichment, lead gen, and automation in one open-source stack, reducing SaaS sprawl.
2. Target Audience: GTM engineers (technical marketers coding workflows), RevOps teams managing CRM hygiene, and growth hackers using AI for lead generation. Ideal for users already leveraging Claude AI or similar LLMs.
3. Use Cases:
   • Enriching cold outreach lists with real-time firmographic data.
   • Automating lead qualification using custom AI scoring models.
   • Syncing cross-platform GTM data (email, ads, CRM) without third-party vendors.

Unique Advantages

1. Differentiation: Unlike closed platforms like Clay or Apollo, Open blivz offers complete source-code access (hosted on GitHub) and zero per-seat pricing. Competitors lack local deployment options, forcing data through external servers.
2. Key Innovation: Claude Code scripting transforms static workflows into adaptive AI-driven processes. Example: Dynamically rewriting email copy based on enriched lead attributes—a feature absent in traditional RevOps tools.

Frequently Asked Questions (FAQ)

1. How does Open blivz compare to Clay for data enrichment?
   Open blivz provides open-source data enrichment with local execution, whereas Clay is cloud-only. Users avoid API call fees and customize enrichment logic via Claude Code, unlike Clay’s fixed workflows.
2. Can non-technical users operate Open blivz for lead generation?
   While optimized for GTM engineers, RevOps teams can use pre-built templates for tasks like LinkedIn scraping or email sequencing. Advanced customization requires Python/Claude Code proficiency.
3. What data sources integrate with Open blivz workflows?
   The tool supports APIs from Salesforce, HubSpot, LinkedIn, and Clearbit, plus webhooks for custom databases. Enriched data exports to CSV or directly into CRMs via automated triggers.
4. Is Open blivz GDPR-compliant for B2B lead generation?
   Yes. Local deployment ensures data never leaves user-controlled environments. Built-in consent management tools log processing activities for compliance audits.
5. How does Claude Code enhance GTM automation?
   Claude Code scripts analyze lead intent using NLP, auto-adjust scoring thresholds, and generate personalized outreach—reducing manual RevOps tasks by 60–80% compared to rule-based tools.