Nori

Product Introduction

1. Nori is a desktop AI Executive Assistant designed to help users maintain focus and control over their daily workflows by automating email and calendar management. It reduces mental load through proactive task prioritization, meeting coordination, and automated follow-ups while integrating directly with Gmail and Google Calendar. The current version (v0) serves as the foundation for a fully autonomous assistant that will evolve to protect users’ time through intelligent automation.
2. The core value of Nori lies in its ability to eliminate coordination overhead for founders and executives, enabling them to reclaim time for strategic work. By automating repetitive administrative tasks, it ensures critical priorities remain visible and reduces the risk of missed deadlines or meetings. Its early-stage design focuses on simplicity while laying the groundwork for advanced proactive assistance.

Main Features

1. Nori autonomously organizes users’ schedules by analyzing email content, calendar events, and task urgency to prioritize high-impact activities. It uses AI to categorize tasks, flag time-sensitive items, and surface actionable items directly in the user’s workflow, minimizing manual input. The system dynamically adjusts priorities based on real-time changes to meetings or deadlines.
2. The AI handles follow-ups and reminders by tracking pending responses, unresolved threads, and post-meeting action items across emails and calendars. It automatically generates contextual reminders for users and external stakeholders, ensuring accountability without requiring manual oversight. This includes sending pre-meeting preparation alerts and post-meeting summary prompts.
3. Nori coordinates meetings across multiple calendars by analyzing availability, time zones, and participant preferences to propose optimal slots. It resolves scheduling conflicts, sends invitations, and updates events in real time, integrating natively with Google Calendar and Gmail. Users receive proactive alerts for upcoming commitments, including buffer time recommendations to protect focus periods.

Problems Solved

1. Nori addresses the constant mental load and coordination pressure faced by founders and executives who juggle overflowing inboxes, complex schedules, and team dependencies. It eliminates the need for manual task tracking, reducing the risk of missed deadlines, double-booked meetings, or overlooked follow-ups. By automating administrative work, it prevents burnout and cognitive overload.
2. The product specifically targets founders, executives, and leadership teams in fast-paced environments who require uninterrupted focus for strategic decision-making. It is also relevant for remote teams managing cross-time-zone collaborations and professionals handling high-volume communication channels.
3. Typical use cases include automatically rescheduling meetings when conflicts arise, drafting and sending follow-up emails after client calls, and prioritizing daily tasks based on project deadlines. For example, Nori can detect an unanswered email from a key stakeholder and remind the user to respond before a critical deadline passes.

Unique Advantages

1. Unlike generic productivity tools, Nori combines email, calendar, and task management into a single AI-driven interface optimized for executive workflows. It goes beyond passive organization by proactively identifying risks, such as scheduling overlaps or unresolved action items, and resolving them autonomously. Competitors often lack its granular focus on reducing executive-specific pain points.
2. Innovative features include encrypted data storage with zero data training, ensuring sensitive executive communications remain private. The AI leverages multiple leading LLM providers to balance accuracy and speed, while dedicated onboarding and priority support guarantee rapid adoption for time-constrained users.
3. Competitive advantages include GDPR-ready security protocols, a no-credit-card-required free trial, and seamless integration with widely adopted platforms like Gmail and Google Calendar. Nori’s pricing model is transparent and scalable, with a Teams plan offering shared workflows and custom integrations for enterprise environments.

Frequently Asked Questions (FAQ)

1. How does Nori ensure the privacy of my data? Nori uses end-to-end encryption for all user data and adheres to GDPR compliance standards, ensuring no third parties, including Nori’s team, can access sensitive information. The platform does not train its AI models on user data, and all integrations with email and calendar services operate under strict read-only permissions unless explicitly authorized.
2. What platforms does Nori currently integrate with? Nori supports native integrations with Gmail and Google Calendar, with plans to expand to Microsoft Outlook and Apple Calendar in future updates. The AI operates as a desktop application to minimize browser-based performance issues and ensure real-time synchronization across devices.
3. Is there a free trial available? Yes, Nori offers a 7-day free trial for the Pro plan without requiring credit card details. The trial includes full access to email and calendar automation, proactive alerts, and dedicated onboarding support. Users can upgrade to the paid plan or switch to the Teams tier after the trial period.
4. How does the proactive alert system work? Nori monitors calendar events, email threads, and task deadlines to send alerts via desktop notifications and email. For example, it detects meetings without agendas and prompts users to prepare materials 30 minutes in advance, or flags emails marked as urgent that haven’t received a response within a set timeframe.
5. Can Nori be used by entire teams? Yes, the Teams plan allows unlimited members to collaborate in shared workspaces, with centralized controls for managing meeting schedules, follow-ups, and cross-functional workflows. Administrators can customize permissions, automate team-wide reminders, and integrate with project management tools like Slack or Asana via custom API connections.