Mocke (YC S22)

Product Introduction

1. Mocke (YC S22) is an AI-powered platform that simulates email campaigns to predict outcomes such as open rates, reply rates, unsubscribe rates, and hidden lead behaviors without deploying real campaigns.
2. The core value of Mocke lies in its ability to eliminate the time and cost of A/B testing by generating actionable campaign insights in 1 minute, enabling users to refine messaging strategies before engaging real leads.

Main Features

1. Mocke executes mock email campaigns in 1 minute by analyzing uploaded lead lists (.csv) and simulating recipient interactions, including opens, replies, spam reports, and internal forwards.
2. The platform provides granular analytics on hidden lead actions, such as "remind me later," "archive/ignore," or "internal forward," which are unavailable in traditional email marketing tools.
3. Users can scale mock campaigns from 100 to 100,000 monthly credits across unlimited concurrent campaigns, with tiered pricing plans that include Slack support and deliverability consulting for enterprise clients.

Problems Solved

1. Mocke addresses the inefficiency of multi-week A/B testing cycles for email campaigns by compressing feedback loops to 1 minute, allowing rapid iteration of subject lines, CTAs, and messaging.
2. The product targets marketing teams, outbound sales teams, and growth hackers who require data-driven optimizations for cold email campaigns but lack actionable feedback from real-world deployments.
3. Typical use cases include validating email sequences before launch, diagnosing low reply rates through simulated lead psychology, and stress-testing campaigns against edge-case scenarios like mass spam reports.

Unique Advantages

1. Unlike traditional email testing tools that rely on partial metrics like open rates, Mocke uses behavioral AI models to predict full-funnel outcomes, including reply intent and unsubscribe triggers.
2. The platform’s proprietary "hidden action" detection reveals why leads disengage—such as internal email forwarding or deferred decision-making—providing insights no real campaign can capture.
3. Competitive differentiation stems from its Y Combinator-backed AI architecture, which reduces testing time by 99.99% compared to real campaigns, coupled with enterprise-grade scalability and deliverability audits.

Frequently Asked Questions (FAQ)

1. How does Mocke simulate email campaign results in 1 minute? Mocke’s AI agent applies machine learning models trained on historical email interaction data to predict lead behaviors, including opens, replies, and spam flags, without requiring human recipients.
2. Can Mocke replace real-world A/B testing entirely? While Mocke provides statistically accurate predictions, we recommend combining its insights with limited real-world tests for high-stakes campaigns to account for unpredictable variables like seasonal trends.
3. How does Mocke ensure data security for uploaded lead lists? All data is encrypted in transit and at rest using AES-256, with automatic deletion of uploaded .csv files post-analysis and SOC 2 compliance for enterprise plans.
4. Does Mocke integrate with CRM platforms like Salesforce or HubSpot? Native CRM integrations are available in Premium and Annual plans, enabling direct syncing of lead lists and automated campaign feedback into your existing workflow.
5. What happens if I exceed my monthly mock credit limit? Credits roll over for 30 days in Free and Premium plans, while enterprise tiers offer dynamic scaling with custom credit bundles and usage alerts via Slack or email.