Key Visual

Product Introduction

1. Definition: Key Visual is an AI-powered creative automation platform (technical category: headless CMS + Figma-integrated design tool) that dynamically generates marketing assets like images and videos.
2. Core Value Proposition: It eliminates manual design-dev handoffs by syncing live data from CMS/APIs with Figma design systems, enabling automated, on-brand content creation at scale for marketing teams.

Main Features

1. Figma Design System Sync: Directly imports Figma components, variables, colors, and typography. Real-time synchronization ensures brand consistency; changes in Figma auto-update all connected creatives. Uses REST API for bidirectional data flow.
2. Headless CMS + API Integration: Connects to external data sources (Notion, Airtable, spreadsheets) via webhooks. Triggers auto-generated content when data changes (e.g., new product launches). Supports cron jobs for scheduled content generation.
3. AI-Powered Creative Variations: Generates multiple design variants (layouts, animations) from one template using constrained AI. Trains on brand guidelines to ensure outputs stay on-brand without manual oversight.
4. Multi-Format Video Scaling: Auto-resizes videos for vertical, horizontal, and square formats using Figma auto-layout constraints. Renders videos with dynamic text/data overlays in bulk.
5. Advertising Platform Integration: One-click publishing to ad platforms with metadata tagging. Unified workflow for creative production and distribution.

Problems Solved

1. Pain Point: Slow, error-prone manual content creation causing campaign delays and brand inconsistency.
2. Target Audience:
   • Marketing Managers scaling personalized campaigns
   • Growth Teams running A/B tests on ad creatives
   • Product Teams launching localized promotions
3. Use Cases:
   • Auto-generating social posts when news breaks (e.g., via The Verge RSS → webhook)
   • Creating 100+ localized product banners from one Figma file + spreadsheet
   • Rendering video ads in 3 aspect ratios for Instagram/Facebook/TikTok

Unique Advantages

1. Differentiation: Unlike Celtra/Smartly, Key Visual natively syncs with Figma’s design system (variables, components), while competitors require manual uploads. Outperforms Marpipe in API/webhook flexibility.
2. Key Innovation: "Constrained AI" technology uses Figma components as guardrails—AI rearranges elements but can’t invent new designs, ensuring strict brand compliance.

Frequently Asked Questions (FAQ)

1. How does Key Visual maintain brand consistency with AI?
   It locks AI to approved Figma components/colors/fonts, preventing off-brand outputs. AI only recombines existing elements.
2. Can Key Visual pull real-time data for creatives?
   Yes, via API/webhooks. Example: Display live pricing/inventory in banners by connecting to Shopify or Google Sheets.
3. Does it require coding skills?
   Marketers use no-code editor for templates; developers customize via API/webhooks for advanced automation.
4. How fast can it generate campaign assets?
   Instantly creates 100+ variations after initial setup. Cron jobs auto-generate daily content (e.g., promo videos).
5. Is Figma mandatory for Key Visual?
   Yes—it relies on Figma for design sources. Syncs variables/components for dynamic text/image replacement.