Keep

Product Introduction

1. Definition: Keep is a dedicated ambient clock application for iPhone and Mac, designed to transform standard devices into full-screen, animated 3D clock displays for aesthetic and functional desk, nightstand, or charging setups.
2. Core Value Proposition: It replaces boring, static default clocks and screensavers with a suite of visually striking, customizable ambient displays, serving as a stylish StandBy-style clock for iPhone charging and an animated screensaver replacement for Mac.

Main Features

1. Themed 3D Ambient Displays: Keep offers six distinct, animated clock themes: Holo (prismatic depth), Glass (liquid clarity), Jelly (soft motion), Wireframe (structural minimal), Matrix (digital rain), and Morph (liquid motion). Each theme renders a full-screen, three-dimensional clock scene designed for passive viewing and aesthetic enhancement of a user's environment.
2. iPhone Charging Automation (StandBy Workaround): The app integrates with Apple's Shortcuts automation to enable a StandBy-like experience before native developer access is available. By creating a personal automation triggered by connecting the iPhone to power, users can configure Keep to launch immediately, turning the charging iPhone into a dedicated desk or nightstand clock without manual intervention.
3. Persistent Display & Keep Awake Functionality: Keep includes a "Keep Awake" setting that, when enabled, utilizes the standard iOS idle timer behavior to prevent the device's auto-lock while a clock scene is active. This ensures the ambient display remains visible for continuous passive viewing during charging or as a desk reference.
4. Cross-Platform & One-Time Purchase Model: The application is available for both iPhone and Mac, with a free version that includes the "Holo" display. The "Keep Pro" unlock is a one-time purchase of $3.99 USD, granting access to all current premium themes (Glass, Jelly, Wireframe, Matrix, Morph) and all future display drops without any recurring subscription fees.

Problems Solved

1. Pain Point: Users seeking a visually appealing, non-distracting timepiece for their workspace, bedside, or charging area face the problem of limited, static options from default system clocks and screensavers, which lack ambiance and aesthetic versatility.
2. Target Audience: The primary audience includes tech-savvy individuals, home office decorators, minimalist desk setup enthusiasts, Mac users looking for dynamic screensavers, and iPhone owners who utilize MagSafe stands or charging docks for desk and nightstand displays.
3. Use Cases: Essential for creating an ambient focal point on a desk during work, providing a soft-glow clock on a nightstand without disturbing light, enhancing the aesthetic of a tech charging station, and serving as a dynamic, personalized screensaver for a Mac in a home or creative studio setting.

Unique Advantages

1. Differentiation: Unlike generic clock widgets or full-screen clock apps, Keep differentiates itself with a curated collection of themed, 3D animated scenes specifically designed for ambient display, moving beyond mere functionality into the realm of digital decor and atmosphere creation.
2. Key Innovation: Its key innovation is the clever exploitation of iOS Shortcuts automation to emulate a system-level feature (StandBy mode) for developers, providing a seamless, automated launch experience for iPhone users that mimics a native feature. Combined with a one-time purchase model for ongoing updates, it offers a sustainable and user-friendly value proposition.

Frequently Asked Questions (FAQ)

1. Is Keep the same as Apple's StandBy mode? No, Keep is not native StandBy. It is a full-screen iPhone app designed for desk and nightstand display. It leverages Apple's Shortcuts automation to open automatically when charging, creating a similar passive clock experience as a functional workaround.
2. Does Keep prevent my iPhone screen from turning off? Yes, optionally. Keep includes a "Keep Awake" setting which, when enabled, uses iOS's standard idle timer behavior to prevent auto-lock while the clock app is open and active, maintaining the ambient display.
3. What is the pricing model for Keep? Is there a subscription? Keep is free to try with the "Holo" display. "Keep Pro" is a one-time unlock purchase for $3.99 USD that grants permanent access to all current and future premium displays. There is absolutely no subscription required.
4. Which clock themes are included for free? The "Holo" display with its prismatic depth effect is the only theme available for free. The "Keep Pro" one-time unlock is required to access the Glass, Jelly, Wireframe, Matrix, and Morph displays, as well as any future themes.
5. Will Keep add support for 24-hour time format? Yes, the developer has confirmed that support for 24-hour time format is planned for an update after the initial launch.