Customer Feedback Portal for Jira

Product Introduction

1. The Customer Feedback Portal for Jira is a native integration that transforms Jira into a two-way communication platform for product teams to share roadmaps, collect stakeholder feedback, and sync responses directly into Jira issues. It enables seamless sharing of Jira Product Discovery roadmaps as public or private portals while automating feedback aggregation and analysis within existing workflows. The product eliminates the need for external tools by centralizing customer insights directly in Jira.
2. Its core value lies in closing the feedback loop between product development and end-users without creating data silos, enabling teams to prioritize features based on real user input while maintaining full traceability from suggestion to implementation. By integrating AI-generated release notes and live roadmap updates, it reduces manual communication overhead while keeping stakeholders aligned with development progress.

Main Features

1. The portal converts Jira roadmaps into customizable, branded hubs that can be shared via custom domains, full-page embeds, or popup widgets within existing websites/apps. Users configure visibility rules and access controls through Jira permissions, ensuring stakeholders only see relevant content without requiring separate logins. Feedback submissions automatically create Jira issues or link to existing epics/features with full context.
2. AI-powered release note generation analyzes Jira tickets to produce stakeholder-ready updates, using issue-type-specific prompts to maintain consistent tone and technical depth. The system supports custom templates for different audiences (e.g., technical summaries for security patches, customer-friendly feature highlights) and automatically publishes updates to connected portals.
3. Real-time feedback analytics map user suggestions to Jira work items, providing sentiment analysis and voting trends directly on issue screens. Teams can @mention stakeholders in Jira comments to trigger automated update emails, maintaining contextual conversations without leaving the Atlassian ecosystem.

Problems Solved

1. It addresses fragmented feedback management by eliminating spreadsheets, external survey tools, and disjointed communication channels that disconnect customer input from actionable Jira tickets. Manual processes for consolidating user suggestions and updating stakeholders are automated through bi-directional Jira sync.
2. The product specifically targets Jira-based product teams in SaaS, enterprise software, and tech-driven industries who need to demonstrate customer-centric development to stakeholders. It serves product managers, DevOps leaders, and customer success teams requiring audit trails between user requests and shipped features.
3. Typical scenarios include collecting feature requests from enterprise clients via private portals, gathering bug severity feedback from beta testers, and automating regulatory compliance documentation by linking stakeholder comments to specific Jira issues. Teams use it to replace monthly stakeholder update meetings with live roadmap portals showing real-time progress.

Unique Advantages

1. Unlike standalone feedback tools like Canny or Productboard, it operates entirely within Jira’s permission framework, using native issue linking instead of third-party integrations. This ensures all feedback remains tied to actual development work items rather than existing as separate records.
2. The AI writing assistant is uniquely trained on Jira data models, understanding issue types (story vs bug vs epic) to generate context-aware release notes. Custom prompts can be set per Jira project to align with organizational terminology and compliance requirements.
3. Competitive differentiation comes from Atlassian platform-native security (SAML SSO, Active Directory sync) and SOC 2 Type 2 certification, which competing tools lack. The embedded widget functionality requires no API maintenance, as it leverages Jira’s existing authentication and user management systems.

Frequently Asked Questions (FAQ)

1. How does feedback collected through the portal connect to Jira? All submitted feedback automatically creates or links to Jira issues with original context, including user metadata and portal source. Teams can configure rules to map specific portal forms to Jira projects or issue types.
2. Can we customize the portal’s appearance to match our brand? Yes, the portal supports custom CSS, domain hosting, and white-labeling. Teams can choose between three embed formats (full-page, widget, or popup) and modify layout templates without coding.
3. What security certifications does Released offer? The platform is SOC 2 Type 2 compliant, encrypts data at rest and in transit, and integrates with Atlassian Access for enterprise-grade SAML SSO and user provisioning. Audit logs track all feedback interactions at the Jira issue level.