Boki

Product Introduction

1. Boki is a collaborative content operations platform designed for content marketers, technical writers, and creators to plan, write, review, and distribute marketing and technical content in one unified workspace. It combines content planning tools, a rich text/markdown editor with MDX support, and distribution features like social media scheduling and short-link tracking. The platform eliminates the need for multiple disjointed tools by offering end-to-end workflow management for teams and agencies.
2. The core value lies in streamlining content production through integrated technical review workflows, product-aware content creation, and centralized distribution analytics. It reduces operational friction by enabling teams to manage backlogs, assign tasks, embed code/components, and publish content without switching between applications. Boki prioritizes quality and collaboration, with built-in support for developer-focused content and cross-functional feedback loops.

Main Features

1. Collaborative content planning allows teams to create and manage editorial calendars, assign tasks to writers, and track progress in a unified interface. Users can generate content briefs using predefined templates, manage backlogs with priority tagging, and provide real-time comments during drafting. This replaces manual coordination via spreadsheets or disjointed project management tools.
2. Multi-format content creation is supported through a dual rich text and markdown editor with MDX integration for embedding React components, code snippets, and dynamic embeds. Technical writers can publish developer documentation with interactive elements, while marketers use AI-powered suggestions for brand consistency and SEO optimization. All content versions are autosaved with revision history.
3. Integrated distribution tools enable users to generate branded short links, schedule social media posts across platforms like Twitter and LinkedIn, and track click-through rates. Teams can assign distribution tasks, set publication deadlines, and monitor performance metrics without third-party URL shorteners or social schedulers. Content can be exported as Markdown, HTML, or PDF for external use.

Problems Solved

1. Boki addresses the inefficiency of using 5+ separate tools (e.g., Google Docs, Trello, Hootsuite) for content operations by consolidating planning, creation, and distribution. It reduces context switching and version control issues through centralized workspace management. Teams save an average of 3+ hours per content piece by eliminating redundant workflows.
2. The platform specifically serves marketing teams, technical writers, and agencies producing high volumes of blog posts, social media content, and developer documentation. It supports cross-functional collaboration between non-technical marketers and engineering teams through structured review processes.
3. Typical use cases include coordinating product launch content with embedded demo components, managing freelance writers via shared briefs and feedback tools, and automating social media distribution for multi-channel campaigns. Technical teams use it to publish API documentation with live code examples and validate accuracy through peer reviews.

Unique Advantages

1. Unlike generic project management tools, Boki offers specialized features for technical content, including MDX component integration and automated code validation during reviews. It supports developer-focused workflows while maintaining marketing-friendly interfaces for non-technical users.
2. The platform uniquely combines product-aware content creation, where writers can embed live product data or UI components directly into posts. Technical review workflows allow subject matter experts to verify accuracy without manual engineering oversight via automated checks.
3. Competitive differentiators include unlimited team members on all pricing tiers, a permanent free plan with 50 documents/month, and enterprise-grade MDX support absent in alternatives like Notion or ClickUp. Agency plans provide white-label workspaces and dedicated manager support for large-scale operations.

Frequently Asked Questions (FAQ)

1. Do I need to know Markdown or MDX to create marketing content and use Boki? Boki supports both rich text and markdown/MDX modes, allowing non-technical users to write normally while enabling developers to embed code blocks or React components. The editor automatically converts rich text to clean markdown upon export.
2. Can I handle technical reviews on marketing content for developers? Yes, Boki provides automated syntax validation for code snippets and a peer review system where technical stakeholders can flag inaccuracies. Engineering teams configure validation rules to catch common errors without manual code checks.
3. Is Boki a free social media content scheduler? The free Creator plan includes 2 connected social accounts and unlimited post scheduling, while paid tiers expand to 10+ accounts with advanced analytics. All plans support bulk scheduling and platform-specific post formatting.
4. How much does it cost to create marketing content? Boki’s free tier allows 50 documents/month with core features, while Team ($49/month) and Agency ($149/month) plans scale to 500-2000 documents. Pricing is based on document volume and advanced features like unlimited technical reviews, not per-user fees.