Badge

Product Introduction

1. Badge is a developer platform that enables businesses to create, manage, and distribute interactive digital wallet passes for Apple, Google, and Samsung Wallets through a no-code interface, APIs, or embedded components. It eliminates the need for custom coding by providing unified tools to design dynamic passes, launch in-wallet marketing campaigns, and integrate with existing systems like CRMs, POS, and loyalty programs.
2. The core value of Badge lies in its ability to unify fragmented wallet ecosystems, reduce development complexity, and enable real-time engagement with users through a single platform. It serves as the first embedded wallet solution for SaaS and POS platforms, allowing businesses to scale wallet-based interactions while maintaining enterprise-grade security and compliance.

Main Features

1. Badge offers a no-code WYSIWYG editor for designing and customizing wallet passes, including loyalty cards, event tickets, coupons, and transit passes, with dynamic fields and branding elements. Users can preview changes instantly and deploy passes across multiple wallet platforms without writing code.
2. The platform provides developer-friendly APIs with comprehensive documentation to build custom wallet integrations, automate pass issuance, and sync data with external systems like ecommerce platforms or marketing tools. APIs support high-volume transactions, localization for 70+ languages, and real-time updates to passes.
3. Badge Embed allows SaaS and POS providers to integrate wallet creation and management directly into their platforms using prebuilt UI components. This feature enables end customers to design passes, trigger location-based notifications, and analyze performance metrics within their existing workflows.

Problems Solved

1. Badge addresses the technical complexity of supporting multiple wallet standards (Apple Wallet, Google Wallet, Samsung Wallet) and maintaining compatibility with frequent updates from platform providers. It abstracts platform-specific requirements into a unified interface, reducing development time and ongoing maintenance.
2. The product targets product teams and developers at SaaS companies, POS providers, and enterprises seeking to integrate wallets into customer experiences without building in-house infrastructure. It is particularly relevant for industries like retail, hospitality, and events.
3. Typical use cases include issuing NFC-enabled loyalty cards for in-store redemption, distributing time-sensitive coupons via geofenced push notifications, and embedding wallet pass creation tools within third-party SaaS platforms for end-user customization.

Unique Advantages

1. Unlike standalone wallet solutions, Badge is the first platform to offer embedded wallet components for SaaS and POS systems, enabling white-labeled pass creation and management within third-party interfaces. This reduces friction for end customers and accelerates adoption.
2. The platform introduces in-wallet marketing features like pass takeover campaigns, which overlay contextual offers or messages on existing passes, and multi-channel redemption links that work both online and offline. These tools are not natively supported by wallet providers.
3. Badge maintains direct partnerships with Apple, Google, and Samsung as a member of the Google Wallet Developer Council, ensuring early access to new wallet APIs and influence over platform updates. Its SOC 2 compliance and enterprise-scale infrastructure provide reliability for high-volume deployments.

Frequently Asked Questions (FAQ)

1. What wallets does Badge support? Badge supports Apple Wallet, Google Wallet, and Samsung Wallet, covering all major mobile wallet platforms with automatic format conversion and compatibility checks.
2. Can non-technical teams use Badge without coding? Yes, Badge provides a no-code visual editor for designing passes and a dashboard for managing campaigns, making it accessible to marketing and operations teams. Developers can extend functionality via APIs if needed.
3. What types of passes can be created? Users can create loyalty cards, gift cards, event tickets, transit passes, coupons, and membership cards with dynamic fields like balances, expiration dates, and personalized offers.
4. How does Badge ensure security for sensitive data? Badge is SOC 2 compliant, encrypts all data in transit and at rest, and supports role-based access controls. It does not store payment information directly, integrating instead with certified POS and payment processors.
5. Can we track user engagement with wallet passes? Yes, Badge provides analytics on pass downloads, push notification open rates, redemption events, and in-wallet link clicks. Data can be exported to BI tools or connected to CRM systems for attribution analysis.