Agent Monitor

Product Introduction

1. Definition: Agent Monitor is a server-side traffic analytics platform specializing in AI bot detection and classification. It operates as a middleware layer between web servers and clients, capturing HTTP requests to identify automated agents using proprietary algorithms.
2. Core Value Proposition: It solves critical data gaps in traditional analytics by revealing hidden AI bot traffic (e.g., ChatGPT, Gemini, Claude) that tools like Google Analytics 4 (GA4) miss. Using transparent server-side signals, it provides accurate traffic segmentation without configuration, addressing the 65% bot traffic dominance observed across 249+ sites.

Main Features

1. AI Bot Classification Engine:

   • How it works: Analyzes server-side HTTP requests (GET only) using behavioral patterns, user-agent strings, and IP reputation databases. Excludes media resource requests to ensure data accuracy.
   • Technology: Proprietary algorithm with real-time processing via NPM packages, Cloudflare Workers, or CMS plugins (WordPress/PrestaShop).

2. Traffic Segmentation Dashboard:

   • How it works: Classifies visits into three segments—human traffic (34.5%), AI bots (24%), and non-AI bots (45.2%)—using cookie-less server data. Tracks per-bot metrics (e.g., OpenAI’s ChatGPT activity) and ranks top AI operators (Google, OpenAI).
   • Technology: Server-side data collection integrated via Node.js or cloud platforms, with unlimited storage and 8–56-week data retention.

3. AI Assistant Organic Visit Detection:

   • How it works: Identifies traffic from AI assistants recommending pages (e.g., "Top pages recommended by AI assistants") by cross-referencing bot profiles with page-level engagement.
   • Technology: Filters valid traffic events (domain-matched GET requests) to exclude false positives.

Problems Solved

1. Pain Point: Standard analytics (e.g., GA4) fail to detect 65% of bot traffic—including 24% from AI agents—leading to skewed traffic attribution and inaccurate SEO performance reports.
2. Target Audience: SEO agencies, e-commerce developers, and data engineers managing high-traffic sites; marketing teams needing clean conversion data.
3. Use Cases:
   • Auditing traffic sources for ad fraud prevention.
   • Identifying AI-generated content scraping.
   • Measuring SEO impact of AI assistant recommendations.

Unique Advantages

1. Differentiation: Outperforms GA4 (no AI classification), Cloudflare Bot Management (limited bot profiles), and GTM Server-Side (high maintenance) with zero-configuration AI traffic insights. Offers 8–56-week data retention vs. Cloudflare’s 7 days.
2. Key Innovation: Transparent, non-AI-based classification logic built on 94M+ visits, providing granular bot profiles (user-agent lists, operator rankings) without machine learning guesswork.

Frequently Asked Questions (FAQ)

1. How does Agent Monitor detect AI bot traffic?
   It analyzes server-side HTTP requests using behavioral algorithms and user-agent filtering, excluding media resources to ensure only valid domain-matched visits are classified.
2. What integrations support Agent Monitor?
   Compatible with WordPress, PrestaShop, Cloudflare Workers, and Node.js (via NPM). Custom enterprise integrations are available.
3. How is pricing calculated for Agent Monitor?
   Plans start at $15/month for 100K traffic events (HTTP requests), scaling to 10M events ($250/month). Events are roughly double your organic traffic volume.
4. Can Agent Monitor identify traffic from ChatGPT or Gemini?
   Yes, it ranks traffic by specific AI bots (e.g., ChatGPT, Gemini, Claude) and their operators (OpenAI, Google), including most-visited pages per bot.
5. What happens if I exceed my monthly event limit?
   Traffic data collection stops until the plan is upgraded or a custom solution is implemented, ensuring no overage charges.