xPay

Product Introduction

1. Definition: xPay is a SaaS-based cross-border payment gateway designed for businesses operating in India, Singapore, and the US. It technically functions as a PCI-DSS-compliant payment orchestration platform, integrating with global banking networks and card processors.
2. Core Value Proposition: xPay exists to optimize international payment acceptance for businesses, solving cross-border transaction friction through 90%+ success rates, automated multi-currency conversion, and embedded regulatory compliance – directly addressing revenue leakage from payment failures.

Main Features

1. Multi-Currency Processing Engine: Supports 150+ currencies with dynamic conversion via real-time FX rate APIs. Transactions auto-convert to the merchant’s base currency using tier-1 banking partners, reducing settlement delays.
2. Intelligent Routing & Retry: Uses machine learning to route transactions through optimal payment corridors (e.g., Visa Direct, SWIFT) based on historical success data. Automatically retries failed payments via alternate gateways, boosting conversion.
3. AI-Powered Fraud Detection: Implements rule-based and neural network fraud scoring (using technologies like Kount) with 3D Secure 2.0 integration. Customizable thresholds block high-risk transactions while minimizing false declines.
4. Compliance Automation: Auto-generates regulatory reports for RBI (India), MAS (Singapore), and FinCEN (US) through embedded KYC/AML checks. Reduces manual reconciliation via unified API webhooks.

Problems Solved

1. Pain Point: High payment failure rates (30-40% industry average) for international transactions due to currency mismatches, bank declines, or fraud flags.
2. Target Audience:
   • Indian/Singaporean SaaS platforms with global user bases
   • US-based e-commerce brands selling to EU/APAC customers
   • Cross-border marketplaces like B2B export platforms
3. Use Cases:
   • An Indian edtech company collecting recurring USD subscriptions from students in 50+ countries
   • A Singaporean logistics SaaS needing EUR payments without local EU entities
   • US merchants avoiding cross-border chargebacks via predictive fraud analytics

Unique Advantages

1. Differentiation: Unlike Stripe or PayPal, xPay offers direct NRI payment corridors for India and Singapore with 15% lower FX fees. Success rates exceed competitors by 20% in emerging markets (Africa/LATAM) via proprietary routing.
2. Key Innovation: Patent-pending "Cascade Routing" technology tests transactions across 8+ payment providers (Adyen, Razorpay, Checkout.com) in milliseconds, selecting paths with highest historical approval rates per country/currency.

Frequently Asked Questions (FAQ)

1. How does xPay achieve 90% cross-border payment success rates?
   xPay combines intelligent payment routing, multi-acquirer redundancy, and localized card scheme optimizations tailored for India, Singapore, and US-based businesses.
2. What currencies does xPay support for Indian merchants?
   xPay processes INR, USD, EUR, GBP, SGD, AUD, and 150+ other currencies with auto-conversion to INR via RBI-compliant escrow accounts.
3. Is xPay compliant with international payment regulations?
   Yes, xPay automates PCI-DSS, GDPR, PSD2 SCA, and MAS compliance through API-driven KYC verification and encrypted tokenization.
4. Can xPay integrate with e-commerce platforms like Shopify?
   xPay offers pre-built plugins for Shopify, WooCommerce, and Magento alongside RESTful APIs for custom integrations in under 2 hours.