Velvet

Product Introduction

1. Velvet is an AI-powered video creation platform designed to generate and edit brand-compliant videos for businesses within one minute using state-of-the-art AI models. It streamlines the production of cinematic ads, social media content, and marketing materials by automating end-to-end video generation and providing AI-driven editing tools. The platform integrates advanced models like Veo3.1 for high-quality output while ensuring scalability for enterprise needs.
2. The core value of Velvet lies in its ability to reduce video production time from weeks to seconds while maintaining brand consistency and enabling rapid iteration. It empowers businesses to create professional-grade videos without requiring technical expertise or large creative teams. By offering compliance tools and enterprise-grade infrastructure, Velvet ensures generated content aligns with company guidelines and legal requirements.

Main Features

1. Velvet generates end-to-end AI videos in seconds using industry-leading models like Veo3.1, which supports 120 to 500 video generations per month depending on the pricing tier. Users input basic creative directives, and the platform handles scripting, visual sequencing, and audio synchronization automatically. The AI also provides real-time editing tools to refine transitions, text overlays, and branding elements post-generation.
2. The platform enforces brand consistency by automatically aligning generated videos with predefined company templates, color schemes, and style guidelines. It uses AI to analyze existing brand assets and apply them to new video content, ensuring uniformity across marketing campaigns. Customizable compliance checks validate content against legal and brand standards before publication.
3. Velvet enables the creation of multiple video variations for A/B testing or regional adaptations through its bulk generation capabilities. Users can adjust parameters like tone, pacing, and visual themes to produce tailored versions of a base video. The enterprise plan includes team collaboration tools for simultaneous editing and version control.

Problems Solved

1. Velvet addresses the inefficiency of traditional video production, which often involves lengthy workflows, specialized software, and high costs for agencies or in-house teams. By automating scripting, editing, and compliance checks, it eliminates bottlenecks in content creation. This is particularly critical for time-sensitive campaigns like product launches or seasonal promotions.
2. The platform targets marketing teams, small-to-medium businesses, and enterprise creative departments that require rapid, scalable video production. It is also ideal for companies lacking in-house video expertise but needing high-quality visual content for digital advertising, training, or social media.
3. Typical use cases include generating cinematic ads for Meta or Google Ads, producing localized versions of product demos for global markets, and creating compliance-approved training videos for regulated industries like healthcare or finance.

Unique Advantages

1. Unlike generic AI video tools, Velvet combines proprietary models trained on commercial content with enterprise-grade infrastructure for petabyte-scale data handling, inherited from the founders’ backgrounds at Meta and Adobe. This ensures higher output quality and reliability compared to consumer-focused platforms.
2. The platform innovates with AI-driven compliance tools that automatically audit generated content for brand alignment and legal risks, a feature absent in most competitors. Its credit-based system for video generations (e.g., 140,000 credits/month for the Picasso plan) provides cost transparency and scalability.
3. Competitive advantages include unlimited video generations for enterprise users, 24/7 Slack support for pros and enterprises, and exclusive access to Veo3.1 integrations. The founders’ expertise in AI research (Meta FAIR) and large-scale data systems (Adobe) underpins the platform’s technical robustness.

Frequently Asked Questions (FAQ)

1. What AI models does Velvet use for video generation? Velvet primarily uses OpenAI’s Veo3.1 model for base video generation, supplemented by proprietary in-house models fine-tuned for commercial use cases like ad scripting and brand styling. The platform also integrates third-party tools for specific tasks like voiceovers and motion graphics.
2. How does Velvet ensure brand consistency across videos? The platform analyzes uploaded brand assets (logos, fonts, color palettes) and applies them automatically to all generated content. Users can create reusable templates and set AI guardrails to enforce stylistic rules, ensuring every video aligns with visual identity guidelines without manual oversight.
3. What support options are available for enterprise users? Enterprise plans include 24/7 priority support via Slack, dedicated account managers, and custom service-level agreements (SLAs) for uptime and response times. Compliance and legal teams can also request tailored audits of the AI’s output to meet industry-specific regulations.