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Toyo

Exec assistant who lives in iMessage and calls your phone

2026-07-09

Product Introduction

  1. Definition: Toyo is a personal AI executive assistant (AI agent) that operates primarily through iMessage/SMS and voice calls. It is a workflow automation and productivity tool that integrates with a user's core business applications (Gmail, Google Calendar, Slack, Notion, etc.) via MCP (Model Context Protocol) integrations to perform autonomous tasks.
  2. Core Value Proposition: Toyo exists to eliminate administrative overhead for founders, executives, and busy teams by acting as a proactive, always-on assistant. Its core value is reclaiming "deep work" hours by autonomously handling inbox triage, meeting scheduling, follow-ups, and research, directly within a user's existing communication channels without requiring a new app.

Main Features

  1. Email Triage & Autonomous Drafting: Toyo proactively scans and classifies incoming Gmail against user-defined VIPs and priorities. It surfaces only critical emails, archives low-priority items, and drafts full email replies in the user's learned tone and voice. The technology uses natural language processing (NLP) to understand email context and intent, and generative AI to create contextually appropriate drafts that require only a user's approval to send.
  2. Intelligent Meeting Scheduling & Prep: The AI assistant automates "calendar Tetris." Users can forward an email, send a voice note, or text a command (e.g., "find 45 minutes with Sarah"). Toyo reviews both parties' calendars (via Google Calendar/Calendly), proposes intelligent time slots, drafts the scheduling email, and books the meeting. It also provides automated pre-meeting briefings 30 minutes before each call, pulling context from past interactions and integrated tools (Notion, CRM), and can generate post-meeting recaps from call transcripts.
  3. Proactive Reminders & Action Item Tracking: Toyo acts as a persistent memory layer across all connected tools. It uses conversation analysis (in emails, calls, Slack) to identify user commitments and promises, then creates and manages follow-up tasks. It proactively nudges the user before deadlines and can autonomously execute tasks like sending a promised document once given approval, ensuring nothing falls through the cracks.
  4. Multi-Modal Interaction (Text & Voice): A key technical feature is its operation via native communication channels: iMessage/SMS, voice notes, and actual phone calls. Users can call Toyo or have it call them for updates. This removes the friction of app-switching and enables hands-free operation during commutes or between meetings. Voice interactions are transcribed, processed, and acted upon, with responses sometimes returned via voice.

Problems Solved

  1. Pain Point: Context switching and administrative overload drowning out strategic work. Specific sub-problems include: inbox overwhelm ("email black hole"), forgotten follow-ups from meetings, time lost to manual calendar scheduling ("calendar Tetris"), and inefficient pre-meeting preparation.
  2. Target Audience: Primary personas are startup founders, solo entrepreneurs, small business owners, and busy executives at early-stage companies. Secondary users include professionals who act as their own executive assistant and are overwhelmed by operational tasks across multiple hats (product, sales, marketing).
  3. Use Cases: A founder needs to reschedule a week of meetings while traveling; they send Toyo a voice note. An executive spends the first 90 minutes each day on email; Toyo provides a digested morning briefing and ready-to-send drafts. After a sales call, a user forgets to send a contract; Toyo detects the promise and nudges them the next day. A user has back-to-back meetings; Toyo automatically briefs them on each attendee 30 minutes prior.

Unique Advantages

  1. Differentiation: Unlike general AI chatbots (ChatGPT, Claude) which are reactive conversation tools, Toyo is a proactive, connected agent that performs actions autonomously across software ecosystems. Unlike virtual assistant services (VAs), it requires no training, operates 24/7, and integrates directly at the data layer. Unlike other AI productivity tools, it requires no new dashboard or app, living in the user's native messaging environment.
  2. Key Innovation: The integration of a proactive, autonomous AI agent into the lowest-friction communication layer (SMS/iMessage/phone). The technical approach of using MCP integrations to securely connect and act across a wide array of SaaS tools (Gmail, Slack, Notion, etc.) from within a simple chat interface, combined with persistent memory for commitments, creates a seamless "invisible" assistant experience.

Frequently Asked Questions (FAQ)

  1. How is Toyo different from using ChatGPT for productivity? While ChatGPT can generate text and ideas, it is a passive chat interface. Toyo is an active AI executive assistant that connects directly to your email, calendar, and tools like Slack to autonomously perform tasks like triaging your inbox, drafting and sending emails, scheduling meetings, and tracking action items without needing to be prompted for each step.
  2. Is my data safe with Toyo's AI assistant? According to Toyo's policy, user data is stored in US data centers with encryption both at rest and in transit. The company states it does not use customer data to train its AI models, and its security practices are monitored for SOC 2 compliance via Drata, adhering to GDPR standards.
  3. Do I need to download an app to use Toyo? No, Toyo is designed to work without a dedicated app. The primary interaction is through existing channels: iMessage/SMS for text, and your phone's native dialer for voice calls. There is a web dashboard for initial setup and reviewing activity, but day-to-day use happens within your existing messaging flow.
  4. Can Toyo's AI actually send emails on my behalf? Yes, but with user consent. Toyo drafts complete email replies in your learned voice and presents them for approval. You can then command it to "send" the draft. For fully autonomous sending (e.g., for low-priority emails), it likely requires user-configurable rules or prior authorization.
  5. What tools and software does Toyo integrate with? Toyo integrates with a wide suite of common work tools via MCP, including Gmail, Google Calendar, Slack, Notion, Google Drive, Zoom, HubSpot, Salesforce, Asana, Linear, and Todoist, allowing it to pull context and perform actions across your operational stack.

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