Swetrix

Product Introduction

1. Swetrix is a privacy-focused web analytics platform designed as an open-source, self-hostable alternative to Google Analytics. It provides real-time traffic analysis, session tracking, geolocation insights, error monitoring, and performance metrics without requiring cookie consent banners. The platform operates on event-based tracking, capturing pageviews, custom interactions, and errors while ensuring GDPR compliance through anonymized data collection.
2. The core value of Swetrix lies in delivering actionable insights while respecting user privacy, eliminating the need for intrusive tracking methods. It combines essential analytics features—such as marketing funnel visualization, custom event tracking, and error diagnostics—with full data ownership and transparent pricing.

Main Features

1. Swetrix offers real-time analytics with granular metrics, including unique views, pageviews, bounce rates, and session duration, updated instantaneously. Users can track traffic sources, UTM campaigns, and entry pages while visualizing user flows through session replay and behavior mapping.
2. The platform includes integrated error tracking with detailed breakdowns of frontend, backend, and network performance issues. Errors are categorized by type (e.g., TypeError, NetworkError) and mapped to geolocation, browser, OS, and device data for rapid troubleshooting.
3. Customizable alerts notify users via Telegram, Slack, or Discord when predefined thresholds (e.g., traffic spikes, error rates) are triggered. Alerts support dynamic conditions like concurrent users, session duration anomalies, or funnel drop-off rates, enabling proactive monitoring.

Problems Solved

1. Swetrix addresses the complexity and privacy concerns of traditional analytics tools by offering a cookieless, GDPR-compliant solution that simplifies compliance. It eliminates the need for cookie banners by avoiding persistent identifiers and cross-device tracking, reducing legal risks for businesses.
2. The platform targets website owners, developers, and marketers seeking transparent, self-hostable analytics without data monetization. It is particularly relevant for EU-based businesses, startups prioritizing ethical data practices, and teams requiring full control over analytics infrastructure.
3. Typical use cases include replacing Google Analytics with a privacy-first alternative, debugging production errors through real-user monitoring, and optimizing marketing funnels using session replay and conversion rate analysis. Self-hosting options cater to enterprises requiring on-premises data storage.

Unique Advantages

1. Unlike closed-source alternatives like Google Analytics, Swetrix provides 100% data ownership and a self-hostable Community Edition, allowing full customization of tracking logic and data storage. Its open-source codebase enables audits for security and compliance, a critical advantage for regulated industries.
2. The platform uniquely combines web analytics with application performance monitoring (APM), offering error tracking alongside traffic metrics. This integration reduces tool sprawl by providing session-specific error logs tied to user demographics and behavior.
3. Competitive advantages include transparent event-based pricing without hidden costs, real-time data processing latency under 500ms, and prebuilt integrations for frameworks like Next.js, React, and WordPress. The absence of IP-based rate limiting ensures scalability for high-traffic sites.

Frequently Asked Questions (FAQ)

1. What counts as an event in Swetrix? An event includes any pageview, custom interaction (e.g., button clicks, form submissions), or error captured by the tracking script. Pageviews and errors are tracked automatically, while custom events require manual implementation via Swetrix’s JavaScript API.
2. How does Swetrix handle data limits? If a plan’s monthly event limit is exceeded, users retain access to historical data but must upgrade to continue tracking. Temporary overages under 10% are permitted without service interruption, and alerts notify users at 80%, 100%, and 110% of quota usage.
3. Is Swetrix GDPR-compliant? Yes, Swetrix anonymizes IP addresses, avoids cookies, and excludes personal data collection by design. Data is processed in EU-based servers (or user-controlled infrastructure for self-hosted instances), with optional data retention period configuration to meet regional regulations.