Product Introduction

1. Submagic API is a programmatic interface that enables automated video editing through API calls or no-code integrations like Zapier and n8n. It processes raw video inputs to generate polished outputs with captions, B-roll, zooms, transitions, and other enhancements without manual intervention.
2. The core value lies in its ability to eliminate repetitive video editing tasks, reduce production time from hours to seconds, and scale video output for businesses requiring high-volume content creation. It integrates directly into existing workflows to deliver studio-quality edits through a single API endpoint.

Main Features

1. The API dynamically generates synchronized captions in 100 languages with customizable fonts, colors, and animated emojis, using AI to match timing and context. It analyzes audio transcripts to apply text positioning optimized for platforms like TikTok and Instagram Reels.
2. Context-aware B-roll insertion automatically adds relevant stock footage or user-provided clips at strategic moments by analyzing video content and transcripts. The system selects footage based on semantic keywords and maintains brand consistency through predefined asset libraries.
3. Auto-zoom effects are applied through AI-driven scene analysis that identifies key moments for dynamic framing adjustments. The API calculates optimal zoom coordinates and durations to emphasize subjects without manual keyframing, compatible with 16:9 and 9:16 aspect ratios.

Problems Solved

1. It addresses the inefficiency of manual video editing by automating 90% of post-production tasks, including captioning, clip trimming, and effect application. This reduces average editing time from 3 hours to under 5 minutes per video.
2. The target user groups include digital marketing agencies managing multiple client accounts, e-commerce brands producing product videos at scale, and content creators publishing daily short-form videos across social platforms.
3. Typical use cases involve automatically converting hour-long podcasts into TikTok-ready clips, generating localized video ads for global campaigns, and bulk-processing webinar recordings into LinkedIn posts with captions and transitions.

Unique Advantages

1. Unlike competitors requiring separate tools for captions, B-roll, and transitions, Submagic API combines all features in a single API call with JSON-configurable parameters for granular control over output specifications.
2. The AI video translator automatically transcribes and translates captions into 28 languages while adjusting on-screen text duration based on linguistic complexity, maintaining natural reading speeds across translations.
3. Competitive advantages include native integrations with no-code platforms like Make and Zapier, real-time collaboration features for team workflows, and support for frame-accurate edits at 60 FPS without quality loss.

Frequently Asked Questions (FAQ)

1. Can Submagic API handle batch processing of multiple videos? Yes, the API supports parallel processing of up to 50 videos per request through asynchronous endpoints, with webhook notifications for completion status. Each job accepts custom presets for platform-specific formatting.
2. How does the B-roll selection algorithm work? The system cross-references audio transcripts with a proprietary library of 10 million stock clips, using NLP to match nouns and verbs with relevant visuals. Users can override this by uploading branded B-roll libraries via Google Drive integration.
3. Is there a way to ensure brand consistency across automated edits? Yes, the API accepts brand kits containing approved fonts, color hex codes, logo placements, and transition styles that override default settings. These are enforced at the account level for all generated videos.