Stratify AI

Product Introduction

1. Stratify AI is an automated user research platform that leverages artificial intelligence to streamline customer feedback collection and analysis. It handles the entire research lifecycle from interview design to insight generation, eliminating manual processes through AI-driven automation. The platform enables teams to conduct scalable user interviews and obtain actionable insights within hours instead of traditional weeks.
2. The core value of Stratify AI lies in its ability to accelerate data-driven decision-making by transforming raw user feedback into structured, prioritized insights. It reduces reliance on time-consuming manual research methods while maintaining depth and accuracy, allowing teams to focus on product development rather than data collection.

Main Features

1. Stratify AI automatically generates interview guides tailored to specific research objectives using adaptive AI that structures questions for maximum insight extraction. Users can import existing questions or let the platform create optimized flows based on methodologies like contextual inquiry or usability testing.
2. The platform supports multimodal content analysis by allowing users to upload websites, prototypes, images, videos, or ad copy for real-time user testing. It captures screen recordings, facial expressions, and engagement metrics to track how users interact with materials during interviews.
3. Stratify AI manages end-to-end research operations including participant recruitment from its dedicated panel, automated interview scheduling, AI-powered sentiment analysis, and generation of compliance-ready reports with key findings and recommendations.

Problems Solved

1. The platform addresses the inefficiency of manual user research processes that typically require 2-3 weeks for recruitment, interviews, and analysis. It eliminates coordination overhead between researchers, participants, and stakeholders through automated workflows.
2. Primary users include product teams validating feature adoption, UX researchers conducting usability studies, and marketing teams testing campaign effectiveness. It particularly benefits startups and scale-ups needing rapid iterative feedback.
3. Typical scenarios include pre-launch feature validation, post-release user experience audits, competitive product teardowns, and marketing message optimization across different demographic segments.

Unique Advantages

1. Unlike traditional research tools that focus on single aspects like survey creation or video recording, Stratify AI combines recruitment, interviewing, and analysis in one vertically integrated platform with AI co-piloting at each stage.
2. The platform's adaptive interview engine dynamically adjusts question sequences based on participant responses using natural language processing, mimicking human researcher intuition while maintaining methodological rigor.
3. Competitive differentiation comes from Y Combinator-backed technical infrastructure that processes qualitative data at scale, proprietary engagement scoring algorithms, and direct integration with participant recruitment panels to ensure rapid test turnaround.

Frequently Asked Questions (FAQ)

1. How does Stratify AI ensure participant quality? The platform maintains a vetted participant panel with demographic verification and uses performance-based screening to select users who provide detailed, actionable feedback for specific research categories.
2. What file formats does the platform support for content testing? Stratify AI accepts websites (URLs), Figma/Adobe XD prototypes, JPEG/PNG images, MP4 videos up to 500MB, and text-based ad copy with version control for iterative testing.
3. Can I use my own research participants instead of Stratify's panel? Yes, the platform allows importing custom participant lists while still providing automated scheduling tools and AI analysis features for external test groups.
4. How does the AI adapt to different research methodologies? Users can select from preset methodologies like Jobs-to-be-Done or Lean UX, with the AI adjusting question types, sequencing, and analysis frameworks accordingly while maintaining compliance with research standards.
5. Is there a free trial available? While no self-service trial exists, users can experience the platform through sample tests like the 5-minute landing page evaluation that demonstrates AI interview capabilities without requiring account creation.