Starnus

Product Introduction

1. Definition: Starnus is an AI-driven outbound sales automation platform designed for B2B teams and founders. It operates within the technical category of autonomous sales execution tools, leveraging generative AI to handle end-to-end workflows.
2. Core Value Proposition: Starnus eliminates manual outbound bottlenecks by deploying specialized AI agents ("Starny") that autonomously execute sales tasks—from ICP definition to reply tracking—enabling scalable, efficient B2B prospecting without human micromanagement.

Main Features

1. ICP Definition & Lookalike Prospecting: Uses AI to analyze market data and define ideal customer profiles. The system then identifies high-intent lookalike prospects via web scraping, database cross-referencing, and predictive scoring algorithms.
2. Data Enrichment & Lead Research: Automatically appends B2B contact data (job titles, emails, firmographics) and business context (technographics, funding status) using integrations with enrichment APIs like Clearbit or ZoomInfo, ensuring 95%+ data accuracy.
3. Personalized Outreach Generation: Crafts hyper-personalized emails/LinkedIn messages via NLP models trained on successful campaigns. Dynamically inserts prospect-specific triggers (e.g., "I noticed your recent Series B funding...").
4. Cross-Channel Campaign Automation: Deploys sequences across email and LinkedIn with adaptive scheduling (time-zone optimization) and A/B testing. Built-in deliverability monitoring avoids spam flags via warm-up protocols.
5. Reply Tracking & CRM Sync: Moniors engagement metrics (open/reply rates), flags hot leads using intent detection AI, and auto-logs activities to CRMs like HubSpot or Salesforce via native integrations.

Problems Solved

1. Pain Point: Manual outbound processes consume 15+ hours/week for sales teams, causing inconsistent follow-ups and low reply rates (<5%). Starnus automates 90% of these tasks, boosting efficiency.
2. Target Audience: Ideal for SaaS founders, SMB sales leaders, and B2B revenue teams (especially in tech, consulting, and agencies) with 5–50 employees seeking scalable prospecting.
3. Use Cases:
   • Scaling cold outreach without hiring additional SDRs.
   • Replacing fragmented tool stacks (Apollo + Outreach + ZoomInfo) with one unified platform.
   • Personalizing outreach at volume for ABM campaigns targeting Fortune 500 accounts.

Unique Advantages

1. Differentiation: Unlike semi-automated tools (e.g., Outreach.io), Starnus’ AI agents ("Starny") operate autonomously for days—setting future goals, executing multi-step tasks, and pausing only for human approvals—reducing active management by 70%.
2. Key Innovation: Proprietary "goal-based delegation" technology, where AI agents break high-level objectives (e.g., "Find 100 e-commerce CMOs") into sub-tasks (research → enrich → personalize → send), mimicking human SDR workflows.

Frequently Asked Questions (FAQ)

1. How does Starnus ensure email deliverability?
   Starnus uses dedicated IP rotation, SPF/DKIM authentication, and engagement-based throttling to maintain >92% inbox placement rates, avoiding spam filters.
2. Can Starnus integrate with my existing CRM?
   Yes, it offers native integrations with Salesforce, HubSpot, and Pipedrive, with webhook support for custom CRMs like Close.com or Monday.com.
3. What data sources power Starnus’ lead enrichment?
   It aggregates data from 20+ B2B databases (including Clearbit, Hunter.io, and public registries), cross-verifying records for accuracy and GDPR compliance.
4. How does Starnus personalize outreach at scale?
   The AI analyzes prospect websites, LinkedIn activity, and news mentions to generate dynamic email hooks (e.g., "Congrats on your feature in TechCrunch last week!").
5. Is Starnus suitable for enterprise sales teams?
   Absolutely—its granular compliance controls (CCPA/GDPR), SOC 2 certification, and custom agent training make it ideal for enterprises managing 10,000+ prospects.