Sourmize

Product Introduction

1. Sourmize is an AI-powered marketing analytics platform that automates UTM parameter generation, creates branded shortlinks, and delivers real-time traffic insights across campaigns. It integrates link shortening, tracking, and multi-dimensional analytics into a unified tool for measuring marketing performance. The platform eliminates manual UTM setup and provides actionable data to optimize traffic sources, audience behavior, and campaign ROI.
2. The core value of Sourmize lies in transforming raw click data into strategic insights using AI-driven automation and granular analytics. It replaces guesswork with quantifiable metrics, enabling users to track cross-channel campaigns, personalize links with custom domains, and make decisions backed by real-time device, location, and referral data.

Main Features

1. AI-Generated UTM Parameters: Sourmize automatically suggests UTM tags (source, medium, campaign) based on contextual analysis of the target URL and campaign goals. The AI refines recommendations over time, ensuring accurate tracking without manual input. Users can edit parameters before finalizing links.
2. Branded Shortlinks with Custom Domains: Long URLs are converted into concise, memorable links (e.g., links.yourcompany.com) with customizable slugs. This strengthens brand visibility and trust while enabling centralized link management. Custom domains are supported in Pro and Enterprise plans.
3. Real-Time Multi-Dimensional Analytics: Track clicks by device type, geographic location, referral source, and time of access through an interactive dashboard. Data updates instantaneously, allowing users to monitor campaign performance and adjust strategies without delays.

Problems Solved

1. Inefficient Campaign Tracking: Manual UTM setup and fragmented analytics tools lead to inconsistent tracking and incomplete data. Sourmize automates UTM generation and consolidates analytics, ensuring full visibility into traffic sources and user behavior.
2. Marketing Teams and Growth Analysts: The platform is designed for marketers, product owners, and agencies managing multi-channel campaigns. It suits users needing to attribute conversions, A/B test creatives, or optimize ad spend.
3. Cross-Channel Campaign Analysis: Track social media, email newsletters, and offline QR code campaigns in one dashboard. For example, monitor how a TikTok campaign performs in Brazil versus Instagram ads in Europe, segmented by device and referral paths.

Unique Advantages

1. All-in-One Tracking Ecosystem: Unlike standalone UTM generators or link shorteners, Sourmize combines AI-powered UTMs, branded links, and analytics in a single platform. This reduces tool fragmentation and simplifies workflow.
2. IP Hashing and Role-Based Security: Data is protected via IP hashing, row-level security (RLS), and secure authentication protocols. Enterprise users gain API access (coming soon) for integration with internal systems.
3. Dynamic QR Codes and CSV Exports: Automatically generate QR codes for offline campaigns and export click data for external analysis. Pro plans include unlimited CSV downloads, while Free users have restricted access.

Frequently Asked Questions (FAQ)

1. What is Sourmize? Sourmize is a unified platform for creating AI-generated UTM parameters, branded shortlinks, and real-time analytics. It helps marketers track cross-channel campaigns, optimize traffic sources, and analyze audience behavior through a single dashboard.
2. Is Sourmize free? Yes, the Free plan includes 1 link, 100 monthly clicks, and 3 daily AI insights. Pro ($59/month) and Enterprise ($149/month) tiers offer unlimited links, custom domains, and advanced features like CSV exports and API access (coming soon).
3. How does Sourmize’s AI work? The AI analyzes the target URL, campaign context, and historical data to suggest UTM parameters. Users receive optimized tags for accuracy, which improve over time via machine learning. Manual edits are allowed before link generation.
4. Do links expire? Links created in Sourmize do not expire unless manually deactivated. Historical click data remains accessible in the dashboard for ongoing analysis, even after campaigns end.
5. Can I export data to Google Analytics? Currently, direct integrations are unavailable, but CSV exports allow users to upload data to external tools. API access and native integrations are planned for future updates.