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Shop with Copilot

Your AI shopping assistant in Edge

2025-11-27

Product Introduction

  1. Shop with Copilot is an AI-powered shopping assistant integrated into Microsoft Edge's browser sidebar, designed to optimize online purchasing decisions. It combines real-time price comparisons, historical price tracking, automatic cashback rewards, and AI-driven product analysis into a single interface. The tool proactively alerts users about better deals and coupons through Copilot Mode, which operates seamlessly during browsing sessions.

  2. The core value lies in its ability to automate time-consuming shopping tasks, enabling users to secure the best prices and maximize savings without manual effort. By aggregating data from multiple retailers and analyzing product trends, it reduces decision fatigue and ensures informed purchases. Its browser-native integration eliminates the need for third-party extensions, providing a streamlined shopping experience directly within Microsoft Edge.


Main Features

  1. Instant Price Comparisons: The tool scans prices across major retailers in real time when users view a product, displaying cost differences and availability directly in the sidebar. It factors in shipping costs, retailer ratings, and stock levels to prioritize the most viable options. Users can expand comparisons to include niche stores through a single click.

  2. Historical Price Tracking: Users can view 12-month price graphs for products and set custom alerts for price drops. The system monitors price fluctuations daily and sends browser notifications or emails when items meet user-defined thresholds. This feature includes a price-drop guarantee checker for eligible retailers.

  3. Automatic Cashback Rewards: Integrated with Microsoft’s rewards ecosystem, the tool applies cashback offers automatically at checkout without requiring coupon codes. It aggregates deals from over 1,500 partnered retailers and displays active offers in the sidebar. Rewards accumulate in a Microsoft account and can be redeemed via linked payment methods.

  4. AI-Powered Product Insights: The assistant analyzes product specifications, summarizes customer reviews, and highlights potential issues using natural language processing. It identifies frequently mentioned pros/cons across verified reviews and flags products with high return rates or consistent complaints.

  5. Side-by-Side Product Comparisons: Users can generate detailed comparison tables for multiple products, normalizing specifications like warranty terms and unit measurements. The tool supports exporting data as shareable tables or CSV files for offline analysis.

  6. Proactive Copilot Mode: This voice-activated feature suggests deals based on browsing behavior and open tabs, using contextual awareness to recommend coupons or alternative retailers. It enables hands-free navigation through voice commands for price checks and product research.


Problems Solved

  1. Eliminates manual price monitoring by automating cross-retailer comparisons and historical trend analysis, reducing the risk of overpaying. Users avoid the hassle of maintaining spreadsheets or juggling multiple deal-finding extensions.

  2. Targets budget-conscious shoppers, frequent online buyers, and gift shoppers who need quick, reliable product evaluations. It particularly benefits users researching high-value items like electronics, where price fluctuations and specification comparisons are critical.

  3. Simplifies complex purchasing decisions by providing consolidated data on pricing, reviews, and retailer reliability. For example, it helps users validate whether a "limited-time offer" is genuinely discounted or identify the optimal week to purchase seasonal items based on historical data.


Unique Advantages

  1. Browser-native integration eliminates extension dependencies and ensures faster performance compared to standalone apps. Direct access to Microsoft’s AI infrastructure enables rapid data processing and accurate predictions.

  2. Exclusive cashback partnerships offer higher reward rates than most third-party platforms, with automatic redemption at checkout. The tool’s price-tracking accuracy is enhanced by direct API integrations with retailers rather than web scraping.

  3. Copilot Mode’s contextual awareness leverages browsing history and open tabs to deliver hyper-relevant deal suggestions. Its voice interface supports hands-free operation, a feature absent in most competitors.


Frequently Asked Questions (FAQ)

  1. How does price tracking work? The tool monitors tracked product pages via retailer partnerships and detects price changes daily. Users configure alerts for specific price thresholds and receive notifications via browser, email, or both.

  2. Is cashback available globally? Cashback offers are currently prioritized in major markets like the US, Canada, and the UK, with availability varying by retailer. Users see location-specific deals in the sidebar based on their Microsoft account region.

  3. Can I use these features on mobile? Yes, all shopping tools are available on Microsoft Edge for iOS and Android, with full feature parity. Mobile users access price comparisons, cashback offers, and voice commands through the app’s sidebar.

  4. How does Copilot Mode differ from standard shopping assistants? It uses contextual browsing data (e.g., open tabs, search history) to suggest deals proactively, rather than requiring manual queries. Voice commands enable hands-free product research and price checks.

  5. Are historical price graphs reliable? Data is sourced directly from retailer APIs and verified purchase records, ensuring accuracy. The tool excludes outlier data points and flags discontinued products to maintain relevance.

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