Rybbit

Product Introduction

1. Rybbit is an open-source, privacy-focused web analytics platform designed as a lightweight alternative to traditional analytics tools like Google Analytics, offering GDPR/CCPA compliance and cookieless tracking. It provides real-time insights into user behavior, technical performance metrics, and conversion tracking while prioritizing data ownership and transparency. The platform supports both cloud-hosted and self-hosted deployments, making it adaptable for businesses of all sizes.

2. The core value of Rybbit lies in its ability to simplify complex analytics workflows without compromising privacy or performance. By eliminating cookies and reducing script bloat, it ensures faster page loads while delivering critical features like session replays, funnel analysis, and error tracking. Its open-source nature allows full customization and auditability, addressing growing concerns about data sovereignty and vendor lock-in.

Main Features

1. Real-Time Analytics: Rybbit provides instant updates on visitor activity, including geolocation, page navigation, and custom events, with a live dashboard showing user actions down to the second. It tracks metrics like active sessions, referral sources, and device types without requiring cookies or invasive tracking scripts. The platform updates data streams in under 500ms, enabling immediate response to traffic spikes or user behavior shifts.

2. Session Replay: The tool records and replays user sessions with granular detail, including mouse movements, clicks, and form interactions, to identify UX friction points. Sessions are indexed with metadata like device type, location, and error events for contextual analysis. Replays load in under 2 seconds and support filters based on exit pages, conversion status, or custom event triggers.

3. Core Web Vitals Monitoring: Rybbit automatically tracks performance metrics like LCP (Largest Contentful Paint), FID (First Input Delay), and CLS (Cumulative Layout Shift) alongside custom thresholds. It generates visual timelines correlating performance dips with marketing campaigns or code deployments. Users receive alerts when metrics fall below configurable benchmarks, with drill-down tools to pinpoint slow API calls or render-blocking resources.

Problems Solved

1. Main Pain Point Addressed: Rybbit eliminates the complexity and privacy risks of legacy analytics tools by providing a cookieless, self-hostable solution with enterprise-grade features. It solves compliance headaches for GDPR/CCPA-aligned organizations while offering deeper behavioral insights than most privacy-first alternatives.

2. Target User Group: The platform serves product managers, marketing teams, and developers at small to mid-sized businesses needing actionable analytics without legal or technical overhead. It particularly benefits SaaS platforms, e-commerce sites, and privacy-focused publishers migrating from Google Analytics Universal.

3. Typical Use Case Scenarios: An e-commerce team uses funnel analysis to optimize checkout flows, while developers correlate JavaScript errors with specific browser versions via error tracking. Marketing teams monitor campaign-specific UTM parameters in real time, and product managers analyze feature adoption through custom event cohorts.

Unique Advantages

1. Difference from Similar Products: Unlike Plausible or Umami, Rybbit combines session replays, error tracking, and user profiles in a single platform while maintaining sub-5KB script size. Compared to PostHog, it offers simpler deployment via one-line script integration and lower resource requirements for self-hosting.

2. Innovative Features: The platform introduces dynamic heatmaps that adjust based on time filters and user segments, plus a unique "Performance Score" aggregating Web Vitals into an actionable metric. Its error tracking system auto-correlates frontend exceptions with user journeys and device metadata.

3. Competitive Advantages: Rybbit processes 10,000 events/second on modest hardware when self-hosted, outperforming most open-source alternatives in scalability. The free tier includes all features except session replays, unlike competitors that restrict advanced functionality to paid plans.

Frequently Asked Questions (FAQ)

1. Is Rybbit GDPR and CCPA compliant? Yes, Rybbit is designed with privacy-by-default architecture, using cookieless tracking and anonymized IP addresses to comply with strict regulations. All data processing occurs in the EU/US on user-controlled infrastructure when self-hosted, with built-in consent management templates.

2. How does Rybbit compare to Google Analytics 4? Rybbit offers faster load times (under 5KB vs GA4's 45KB), real-time data without 24-hour delays, and no data sampling. Unlike GA4, it provides session replays and error tracking natively while avoiding cross-site tracking identifiers that violate privacy laws.

3. Can I self-host Rybbit? Yes, Rybbit provides Docker-compose files and Kubernetes manifests for single-command deployment, requiring only 2GB RAM and 10GB storage for basic installations. Self-hosted instances retain all features except cloud-specific integrations like AWS Lambda monitoring.