Rybbit

Product Introduction

1. Rybbit is an open-source, privacy-first web and product analytics platform designed to provide detailed user behavior insights without compromising performance or compliance.
2. The core value of Rybbit lies in its lightweight, cookieless architecture that prioritizes user privacy while delivering enterprise-grade analytics capabilities for businesses of all sizes.

Main Features

1. Rybbit offers real-time analytics with live visitor tracking, displaying active users, pageviews, and interaction events updated instantaneously through a lightweight script (<2KB).
2. The platform provides session-level user journey analysis, including detailed timelines of page navigation, custom events (e.g., button clicks, form submissions), and behavioral patterns across devices and geolocations.
3. Advanced filtering enables granular data segmentation across 30+ dimensions including UTM parameters, device types, browser versions, and custom event properties, with exportable raw data via API.

Problems Solved

1. Rybbit eliminates the privacy-compliance burden of traditional analytics by using cookieless tracking and anonymized data collection that automatically complies with GDPR/CCPA regulations.
2. It serves developers and product teams needing self-hosted analytics with full data ownership, particularly those migrating from Google Analytics Universal or complex platforms like PostHog.
3. Typical use cases include monitoring conversion funnels for SaaS products, analyzing user paths in web apps, and tracking custom events in e-commerce platforms without performance overhead.

Unique Advantages

1. Unlike closed-source alternatives (Plausible/Simple Analytics), Rybbit provides complete code transparency and customization through MIT-licensed open-source deployment with Docker/Kubernetes support.
2. The platform combines Umami's simplicity with enterprise features like user retention cohorts, multi-website management, and team collaboration tools missing in other open-source solutions.
3. Competitive advantages include zero vendor lock-in, sub-50ms event processing latency through Rust-based backend, and native integration with 25+ platforms including React, Shopify, and Google Tag Manager.

Frequently Asked Questions (FAQ)

1. Is Rybbit GDPR and CCPA compliant? Rybbit achieves compliance through cookieless tracking, IP anonymization by default, and optional data self-hosting, with no personal data collection beyond what users explicitly configure.
2. How does Rybbit compare to Google Analytics? Rybbit offers equivalent tracking capabilities without cookies, reduces page load impact by 85% through optimized scripting, and provides permanent free tier access unlike GA4's paid enterprise model.
3. Can I self-host Rybbit? Yes, Rybbit supports full self-hosting via Docker Compose with PostgreSQL/ClickHouse databases, including automated migration tools and documentation for custom Nginx/Cloudflare configurations.