Product Introduction

1. (Not Boring) Camera is a professional-grade photography app designed for iOS, iPadOS, macOS, and visionOS that combines advanced camera controls with playful, tactile interactions. It prioritizes natural image processing and creative flexibility, offering tools like SUPERRAW™ capture, 3D LUT-based color grading, and a fully customizable interface. The app aims to bridge the gap between technical precision and artistic expression in mobile photography.
2. The core value lies in its ability to deliver high-quality, unprocessed photographic results while fostering creativity through unique features like film simulation presets, manual pro controls, and a privacy-first approach. It empowers users to capture authentic moments without relying on AI-driven overprocessing or data collection.

Main Features

1. SUPERRAW™ processing enables faster capture of unprocessed Raw (DNG) files with natural grain, film-like exposures, and no AI artifacts, while retaining compatibility with Apple ProRAW and third-party editors like Lightroom. This feature preserves highlight details and color depth through integrated HDR support.
2. Professional 3D LUT integration allows users to apply cinematic color grades directly during capture, using preset filters, imported creator LUTs, or custom-made profiles, eliminating post-processing steps. The app supports real-time previews of film simulations and styles updated seasonally.
3. A fully 3D-rendered camera interface provides dynamic lighting, custom haptic feedback, and mechanical shutter sounds to simulate physical camera operation. Users can customize button layouts, control rings, and color schemes while accessing one-tap shortcuts from lock screens or widgets.

Problems Solved

1. Addresses the over-reliance on AI processing in modern smartphone cameras that creates artificial-looking images with excessive smoothing and computational artifacts. The app restores organic texture and exposure characteristics through its Raw-first approach.
2. Targets photography enthusiasts and professionals seeking manual control over shutter speed, ISO, focus, and white balance while maintaining mobile convenience. It serves creators who value both technical precision and stylistic experimentation.
3. Ideal for scenarios requiring quick sharing without editing (via baked-in LUTs), low-light photography with minimal noise, and situations demanding privacy-conscious media capture without cloud dependencies.

Unique Advantages

1. Differentiates from apps like Halide or ProCamera through its integrated 3D LUT engine – a feature typically reserved for desktop editing software – enabling in-camera color grading unmatched in mobile apps.
2. Innovates with SUPERRAW™, a hybrid processing system that combines multiple exposure techniques into single DNG files while avoiding AI interpolation, achieving 14-stop dynamic range without artificial sharpening.
3. Competes through its combination of pro-level manual controls (focus peaking, zebra stripes, histogram), tactile UI design, and complete data privacy – no user analytics, ads, or cloud storage requirements.

Frequently Asked Questions (FAQ)

1. Does the app collect personal data or require internet access? No user data is collected, stored, or transmitted – all processing occurs locally on the device without requiring an internet connection or user accounts.
2. What devices and OS versions are supported? Requires iOS/iPadOS 18+, macOS 15+ (M1 chip or later), or visionOS 2.0+. Optimized for iPhone 12 and newer, iPad Pro M1+, and Apple Vision Pro.
3. How do I import custom LUTs for color grading? Users can import .cube LUT files via Files app integration or AirDrop, then apply them through the Styles menu with adjustable intensity from 0-200%.