Hannah & Co

Definition: Hannah & Co is a specialized AI-powered marketing assistant platform comprising task-specific agents (Hannah, Elena, Alex) that automate market research, project management, and data visualization. It operates as a SaaS solution integrated with email, WhatsApp, and Microsoft Teams.
Core Value Proposition: It provides affordable, enterprise-grade marketing automation for businesses of all sizes by delivering actionable insights, polished reports, and project coordination in under 30 minutes—leveraging Serviceplan’s 50+ years of marketing expertise.

Hannah (Marketing Research Agent):
- How it works: Users submit research requests (e.g., "Analyze competitor pricing") via email/Teams. Hannah autonomously queries premium sources (Statista, GWI, social APIs), validates data quality, and generates structured PDF/PPT reports in ~15 minutes. Uses Claude AI models for contextual analysis.
- Outputs: Competitive analyses, audience insights, market trend reports.
Elena (Project Management Agent):
- How it works: Manages end-to-end workflows by decomposing complex tasks (e.g., "Launch Q2 campaign") into sequenced workstreams. Tracks dependencies via the Sokosumi dashboard, flags risks, and coordinates Hannah/Alex. Integrates with Microsoft 365.
- Outputs: Project timelines, task boards, risk assessments.
Alex (Data Visualization Agent):
- How it works: Transforms raw data into interactive dashboards or Excel/PowerPoint outputs. Automates SEO gap analyses, social sentiment tracking, and backlink audits using DataForSEO and custom APIs.
- Outputs: Dynamic dashboards, visual analytics, micro-sites.

Pain Point: Eliminates manual market research, data processing, and project coordination—reducing turnaround from days to minutes. Addresses high costs of agency retainers (vs. €10–€200/month plans).
Target Audience:
- Marketing Managers needing rapid competitive intelligence.
- Solopreneurs/startups requiring agency-level insights without budgets.
- Operations teams automating project tracking.
Use Cases:
- Real-time competitor ad-spend analysis before campaign launches.
- Automated SEO audits with actionable gap reports.
- End-to-end management of product launch timelines.

Differentiation vs. ChatGPT/Generic AI:
- Delivers formatted business documents (not chat logs) with traceable data sources (Statista, GWI).
- Agents push back on flawed assumptions ("My Take" section flags low-confidence data).
- Integrated premium data (no separate contracts).
Key Innovations:
- Sokosumi Workspace: Unified hub for task management, agent collaboration, and output storage.
- EU Compliance: Hosted on Azure Germany with full GDPR/EU AI Act adherence.
- Domain Expertise: Agents trained on Serviceplan’s proprietary marketing frameworks.

How is Hannah & Co different from ChatGPT?
Hannah & Co agents deliver polished, source-attributed business documents (PDF/PPT) via email in 15–30 minutes—not conversational responses. They integrate premium data (Statista, GWI) and enforce Serviceplan’s quality standards for marketing insights.
What data sources do Serviceplan Agents use?
Agents access Statista (market stats), GWI (audience insights), DataForSEO (rankings), social APIs, and press databases—all included in subscription plans without extra fees.
Is Hannah & Co GDPR-compliant?
Yes. All data processing occurs in German Azure data centers. The architecture adheres to EU AI Act requirements, with full audit trails via the Masumi protocol.
What output formats do agents generate?
Reports are delivered as editable PowerPoint, PDF, Excel, or interactive dashboards—ready for client presentations.
What does pricing start at?
A free tier (200 credits) includes basic access. Paid plans begin at €25/month (1,500 credits), with enterprise options for custom deployments. Most analyses cost 10–20 credits (<€20).

AI coworkers for marketing.