Product Introduction
- Overview: Genlook is an AI-powered virtual fitting room solution for Shopify stores, using computer vision to map products onto user-uploaded photos.
- Value: Eliminates purchase hesitation by letting shoppers visualize clothing on their own body before buying, directly increasing conversion rates.
Main Features
- Virtual Try-On Widget: AI realistically renders products onto user photos with fabric drape preservation and lighting adaptation, using automatic body cropping and multi-language support.
- Genlook Studio: Generates UGC-style product photos using AI models for marketing content, eliminating photoshoots and using the same credit system as virtual try-ons.
- Conversion Analytics: Tracks full customer journey from widget engagement to checkout with funnel visualization and ROI measurement dashboards.
Problems Solved
- Challenge: High return rates and abandoned carts due to size/fit uncertainty in online fashion retail.
- Audience: Shopify merchants in apparel, accessories, and wearable categories needing to reduce returns and boost confidence.
- Scenario: Customer uploads mirror selfie on product page, sees realistic rendering of dress on their body, and completes purchase with confidence.
Unique Advantages
- Vs Competitors: All-in-one solution combining try-on technology with content generation (Studio) and Klaviyo-integrated lead capture in a single platform.
- Innovation: Privacy-first architecture with automatic image deletion after 7 days and Shopify-native integration requiring no app downloads.
Frequently Asked Questions (FAQ)
- How does Genlook process user images? Genlook uses automatic cropping and centering algorithms followed by generative AI that preserves fabric properties and lighting conditions, deleting all images after 7 days for privacy compliance.
- Can Genlook integrate with my email marketing? Yes, Genlook captures leads during try-on sessions and syncs directly with Shopify Segments and Klaviyo for automated retargeting campaigns.
- What analytics does Genlook provide? Track widget engagement rates, conversion lift from try-on sessions, and full-funnel behavior from product page to checkout with measurable ROI reporting.