Bloka

Product Introduction

1. Definition: Bloka is an iOS productivity application (compatible with iPhone, iPad, Mac, and Apple Vision Pro) utilizing AI object recognition technology and NFC hardware triggers to instantly block distracting apps and websites. It functions as a physical-digital focus tool, requiring iOS 17.5 or later.
2. Core Value Proposition: Bloka eliminates reliance on willpower for digital focus by creating tangible physical rituals. It transforms everyday objects into focus triggers, instantly blocking distractions like Instagram, TikTok, and YouTube via a simple scan or tap, fostering habit formation and reduced screen time.

Main Features

1. AI Object Recognition Focus Mode:
   • How it works: Bloka's core technology uses on-device AI computer vision (likely leveraging Apple's Core ML framework) to recognize real-world objects captured by the device's camera. Users point the camera at any item (e.g., laptop, book, coffee mug) to instantly initiate a focus session, blocking pre-selected distracting apps/websites. Recognition happens locally; no data is collected.
   • Technical Limitation (Free Tier): Free users are limited to 1 AI recognition focus session per day.
2. NFC Tag Focus Mode:
   • How it works: Users pair a physical BLOKA NFC tag (purchased separately) with the app. Tapping the iPhone to the tag instantly starts or stops a focus session. This provides a highly tactile, intentional trigger mechanism independent of camera use.
3. App & Website Blocking Engine:
   • How it works: Users select specific apps (e.g., social media, games) and websites to block during focus sessions. When activated, attempting to open blocked apps displays a custom lock screen reminding the user of their focus goal. Blocking occurs at the system level using iOS Screen Time APIs or similar managed configuration.
4. Focus Session Management:
   • Features: Includes scheduling focus sessions, setting objectives/notes for activities, manual session start/stop, and automatic session initiation based on triggers. Recent updates improved blocking speed and reliability.
5. Referral & Pro Features:
   • Users can refer friends to earn rewards like 1 week of Pro or a free NFC tag. Pro subscription (via In-App Purchases) unlocks unlimited AI recognition sessions, likely advanced scheduling, and potentially more custom lock screens.

Problems Solved

1. Pain Point: Overcoming digital distraction and procrastination caused by constant access to social media, games, and news apps, leading to lost productivity and fragmented attention.
2. Target Audience:
   • Students: Needing deep focus for studying without social media interruptions.
   • Remote Workers/Professionals: Requiring uninterrupted blocks for deep work, writing, or coding.
   • Creatives: Seeking distraction-free periods for writing, design, or artistic work.
   • Anyone Struggling with Screen Time: Individuals aiming to build better digital wellbeing habits.
3. Use Cases:
   • Starting a 60-minute study session by scanning a textbook.
   • Beginning deep work by tapping an NFC tag on a desk before opening a laptop.
   • Blocking social media during family dinners by scanning a dining table item.
   • Scheduling automatic focus sessions during work hours.

Unique Advantages

1. Differentiation:
   • vs. Software Blockers (e.g., Freedom, Cold Turkey): Bloka replaces abstract timers or schedules with physical intentionality. The act of scanning or tapping creates a stronger psychological commitment than clicking a software button.
   • vs. Hardware Solutions (e.g., Lockboxes): Requires no bulky equipment, is instantly reversible, and leverages the existing device. The AI mode needs zero additional hardware beyond the phone.
   • vs. Basic Screen Time Limits: Offers immediate, on-demand blocking triggered by context (your environment), not just fixed schedules.
2. Key Innovation:
   • AI-Powered Physical Trigger: The core innovation is using on-device AI object recognition to turn any physical object into a reliable, zero-cost focus trigger. This eliminates the friction of buying/setting up NFC tags for most users and leverages the user's environment contextually.

Frequently Asked Questions (FAQ)

1. Is Bloka really free? What are the limitations?
   Bloka offers a free tier with core functionality: NFC tag blocking (tag purchase required) and 1 AI object recognition focus session per day. Unlimited AI sessions, advanced scheduling, and potentially more features require a Pro subscription (Monthly $3.99-$4.99, Yearly $17.99-$29.99).
2. How does Bloka's AI object recognition work? Does it need internet?
   Bloka uses on-device AI processing (Core ML) for object recognition. No image data is sent to servers or collected by the developer, ensuring privacy. It works offline once the model is downloaded (app size: 26.8 MB). Recognition accuracy improves over time (as per version history).
3. What's the difference between NFC Mode and Camera (AI) Mode?
   NFC Mode uses a physical tag for the most tactile, intentional trigger experience. Camera (AI) Mode uses your iPhone's camera to recognize any everyday object as a trigger, requiring no extra hardware. NFC is faster and works in any lighting; AI offers ultimate flexibility with any object.
4. Does Bloka drain battery life?
   Using the camera for AI recognition consumes more battery than NFC tapping. However, recognition is instantaneous – the camera is only active briefly during scan initiation/termination, minimizing sustained battery drain. Background blocking uses efficient iOS APIs.
5. Is Bloka private and secure?
   According to the developer (Luca Flati) and App Privacy details, Bloka collects no user data. AI recognition happens entirely on-device. It utilizes Apple's privacy frameworks and requires only standard iOS permissions for camera (AI mode) and NFC access.