Product Introduction

1. AdBacklog for Android is a comprehensive campaign management platform designed for marketing and creative teams to streamline ad campaign workflows across multiple advertising platforms. It enables users to handle briefs, review creatives, share feedback, track approvals, and monitor performance metrics in real time from mobile devices. The tool centralizes communication and project tracking to replace fragmented workflows involving email, Slack, spreadsheets, and cloud storage.
2. The core value lies in unifying cross-channel campaign planning, execution, and reporting into a single workspace, reducing tool fragmentation and operational inefficiencies. It provides marketing teams with real-time visibility into campaign progress, team responsibilities, and performance analytics while enabling collaborative decision-making. By eliminating context switching between platforms, it accelerates timelines and improves alignment across distributed teams.

Main Features

1. AdBacklog offers four flexible campaign views (Table, Calendar, Timeline, Kanban) with filtering by status, owner, or channel to match team workflows. Users can visualize campaigns in progress, identify upcoming deadlines, and prioritize tasks through drag-and-drop functionality across views. Custom sorting options ensure alignment with specific project management methodologies like Agile or Waterfall.
2. Real-time campaign timelines enable users to assign start/end dates, track progress percentages, and identify bottlenecks through color-coded status indicators. The system automatically flags overdue tasks and provides granular control over multi-channel initiatives, including product launches and ongoing brand campaigns. Timeline dependencies can be set to prevent workflow conflicts across teams.
3. Customizable workflow stages allow teams to define process steps like "Planned," "In Design," "Client Review," and "Live" with mandatory approval checkpoints. Role-based permissions restrict access to sensitive data while enabling stakeholders to leave timestamped feedback on creatives directly within campaigns. All assets (briefs, designs, copy) are stored in contextually organized repositories with version control.

Problems Solved

1. AdBacklog addresses the fragmentation of marketing operations across platforms like Google Ads, Meta Ads, TikTok Ads, and communication tools like Slack or email. It eliminates the need to toggle between 8-12 separate applications for task management, file sharing, and performance analysis. Centralized data storage reduces the risk of version conflicts in creative assets or briefs.
2. The primary target users are in-house marketing teams, digital agencies, and global enterprises managing 5-50 concurrent campaigns across multiple ad platforms. It serves mid-to-senior level marketers, campaign managers, and creative directors requiring cross-departmental coordination. Client-facing teams benefit from built-in reporting dashboards for stakeholder presentations.
3. Typical use cases include coordinating product launch campaigns across Google Ads and LinkedIn Ads with external designers, resolving creative feedback loops within 48 hours through centralized comments, and generating real-time ROAS reports for quarterly business reviews. Agencies use it to simultaneously manage 10+ client accounts with segregated data access.

Unique Advantages

1. Unlike generic project management tools, AdBacklog provides ad-specific functionality including CPC/CTR tracking, creative approval workflows, and client-facing dashboards preconfigured for marketing KPIs. Competitors like Trello or Asana lack native support for advertising metrics and multi-channel campaign hierarchies.
2. The platform introduces dynamic campaign templates with pre-mapped dependencies for common scenarios like holiday sales or rebranding initiatives. AI-driven bottleneck detection analyzes historical data to predict timeline risks 7-14 days in advance. Offline mode allows updates in low-connectivity environments with automatic cloud sync upon reconnection.
3. Competitive differentiation includes zero onboarding requirements due to intuitive UI design mirroring familiar tools like Google Calendar, and SOC 2-compliant data encryption exceeding standard marketing tool security. The architecture supports 10,000+ campaign items per account without performance degradation.

Frequently Asked Questions (FAQ)

1. Does AdBacklog integrate directly with ad platforms like Google Ads for automated data import? No, the platform focuses on workflow management rather than API-based data integration. Users manually input or bulk-upload metrics through CSV templates optimized for platform-specific reporting formats.
2. How does role-based access control work for client accounts? Administrators can assign roles (Editor, Reviewer, Viewer) at campaign or account level, with client-specific data isolation using enterprise-grade partition keys. Audit logs track all user actions with 90-day retention.
3. What happens to campaign data if we cancel our subscription? All data remains accessible in read-only mode for 30 days post-cancellation, after which it undergoes cryptographic erasure following NIST SP 800-88 standards. Users can export full campaign histories as ZIP archives containing JSON and CSV files.