Truly Analytics

Product Introduction

1. Overview: Truly Analytics is a specialized data recovery and attribution platform designed to restore traffic data that is lost or blocked before reaching Google Analytics. It operates as a first-party data layer, capturing user interactions at the network level.
2. Value: The primary benefit is providing businesses with a complete and accurate view of their website traffic and user behavior, enabling data-driven decisions based on 100% of visitor data, not just the fraction that passes through traditional trackers.

Main Features

1. Network Intelligence: Captures data at the network request level, bypassing common blockers like ad-blockers, browser privacy features (ITP, ETP), and firewall restrictions that prevent data from reaching Google Analytics.
2. First-Party Attribution: Functions as a first-party script on your domain, increasing data collection reliability and compliance with privacy regulations like GDPR and CCPA by reducing dependency on third-party cookies.
3. Event Hooks & Granular Control: Provides APIs and configuration points to capture custom events, manage data privacy granularly, and send enriched, recovered data into your existing Google Analytics property or a dedicated one.

Problems Solved

1. Challenge: Significant and growing portions of website traffic are invisible to Google Analytics due to ad-blockers, sophisticated browser tracking protection, and corporate network security, leading to skewed marketing ROI and inaccurate audience analysis.
2. Audience: Digital marketers, data analysts, and web operations teams at B2B and B2C companies who rely on Google Analytics for business intelligence but suspect or know their data is incomplete.
3. Scenario: A cybersecurity firm discovers its primary audience and most effective marketing channels were completely hidden from other analytics tools, fundamentally changing its commercial strategy after implementing Truly Analytics.

Unique Advantages

1. Vs Competitors: Unlike proxy-based solutions or simple tag managers, Truly Analytics uses low-level network intelligence for capture and offers both self-managed and fully-managed service tiers, including a standalone, non-interfering trial that proves value risk-free.
2. Innovation: Its "stand-alone trial" technology automatically provisions a separate Google Analytics property, allowing businesses to see recovered data in a live GA interface without any risk to their primary analytics setup—a unique proof-of-value approach.

Frequently Asked Questions (FAQ)

1. How does Truly Analytics recover blocked data? Truly Analytics deploys a first-party JavaScript snippet that captures user interactions at the network level, before ad-blockers or privacy settings can interfere, and routes this recovered data into your Google Analytics property.
2. Will Truly Analytics interfere with my existing Google Analytics setup? No. The service is designed to run alongside your current setup. The free trial specifically uses a separate, trial-only GA property to ensure zero interference with your production data.
3. Is the data collected by Truly Analytics privacy-compliant? Yes. By operating as a first-party data controller on your domain and providing granular privacy controls, it helps you comply with GDPR, CCPA, and other regulations by reducing reliance on third-party cookies and allowing configurable data handling.