Timelaps

Product Introduction

1. Definition: Timelaps is a SaaS-based continuous brand tracking platform in the market research technology category. It leverages quantitative online/mobile surveys to collect primary data from 4,000+ verified consumers annually across 80+ global markets.
2. Core Value Proposition: Timelaps exists to provide real-time, research-grade brand health analytics at 80% lower cost than traditional agencies, eliminating slow reporting cycles and enabling data-driven marketing decisions.

Main Features

1. Continuous Brand Health Dashboard:
   Tracks awareness, consideration, purchase intent, and loyalty via monthly refreshed surveys. Uses statistical modeling to visualize trends in a unified interface, replacing quarterly PowerPoint decks with real-time dashboards. Integrates competitor benchmarking at each funnel stage.
2. Moments Analysis (Ehrenberg-Bass Framework):
   Measures mental availability through Category Entry Points (CEPs). Identifies specific buying situations where brands win/lose market share using choice-based survey questions. Pinpoints white space opportunities via gap analysis algorithms.
3. Brand Association Mapping:
   Quantifies brand attributes and imagery through semantic differential scales. Compares perceptual maps against competitors using multidimensional scaling (MDS) techniques. Tracks shifts in brand positioning via longitudinal data visualization.
4. AI-Powered Insight Engine:
   Automates trend interpretation using NLP algorithms. Generates actionable recommendations (e.g., "Consideration dropped 12% among Gen Z due to weak social recall") without manual analysis.

Problems Solved

1. Pain Point: Eliminates $150k+/year agency fees and 3-6 month delays in brand health reporting. Solves data fragmentation across spreadsheets/decks with unified dashboards.
2. Target Audience:
   • Brand Managers needing campaign ROI validation
   • Marketing Agencies offering client-facing analytics
   • Research Directors requiring enterprise-grade tracking
   • Startup CMOs competing against established players
3. Use Cases:
   • Measuring TikTok campaign impact in <30 days
   • Identifying untapped purchase scenarios in skincare category
   • Detecting perceptual erosion before sales decline

Unique Advantages

1. Differentiation:

   Metric	Agencies	Timelaps
   Cost	$150k+/year	$30k/year
   Speed	3-6 months	Days (setup)
   Updates	Quarterly	Monthly
   Output	PDF reports	AI dashboard

2. Key Innovation: Patented application of Ehrenberg-Bass Institute’s mental availability framework to continuous tracking. Combines academic rigor with cloud scalability.

Frequently Asked Questions (FAQ)

1. How does Timelaps ensure data quality?
   Uses ISO-certified global panels with digital fingerprinting and attention checks. Applies stratified sampling for demographic representativeness and statistical significance testing.
2. What makes Timelaps cheaper than traditional trackers?
   Automates survey programming, data processing, and reporting via cloud infrastructure, eliminating manual agency labor costs while maintaining research-grade methodology.
3. Can Timelaps measure niche B2B categories?
   Yes, through targeted B2B respondent panels with firmographic screening (revenue, job role, industry) and category-specific questionnaire design.
4. How quickly can I see results after signup?
   Baseline metrics in 2 weeks post-setup, with continuous monthly updates. Campaign impact measurable within 30 days of launch.
5. Does Timelaps integrate with other martech tools?
   Exports CSV/API data to BI platforms (Tableau, Power BI) and marketing stacks (HubSpot, Salesforce) for unified analysis.