Product Introduction
Seefy is an AI-powered event go-to-market (GTM) super agent designed to optimize revenue generation from business and professional events globally. It automates the entire event lifecycle management process by tracking the global event universe and identifying high-value opportunities through tailored discovery algorithms. The platform enables sales and marketing teams to capture targeted accounts and leads before events occur, ensuring maximum pipeline efficiency and resource allocation. By handling event evaluation and pre-engagement workflows, Seefy allows organizations to focus exclusively on revenue-driving activities.
The core value of Seefy lies in transforming event participation into a predictable revenue engine by eliminating manual research and guesswork. It compounds intelligence over time through machine learning, continuously refining event recommendations and lead targeting based on historical performance data. This results in quantifiable outcomes such as doubled target coverage, 80% higher discovery quality, and tripled event ROI. Ultimately, Seefy converts real-world event opportunities into measurable pipeline growth while reducing operational overhead for GTM teams.
Main Features
Tailored Real-World Discovery uses proprietary AI algorithms to scan and evaluate thousands of global business events based on customized parameters like industry verticals, attendee demographics, and historical conversion data. The system automatically ranks events by predicted ROI and alignment with organizational goals, filtering out low-value opportunities. This feature includes dynamic filtering for criteria such as geographic relevance, event size, and competitor presence, ensuring teams only pursue high-impact engagements.
Pre-Event Account and Lead Capture leverages intent signals and behavioral data to identify and engage target accounts before an event begins. The AI scans attendee lists, social activity, and firmographic data to prioritize high-potential leads, then automates outreach sequences via integrated channels. This feature includes customizable capture templates and conversion tracking, enabling teams to secure meetings and demos ahead of time, which directly translates to higher onsite conversion rates and pipeline velocity.
Prioritized Targeting employs predictive scoring models to rank accounts and leads based on real-time fit indicators like budget alignment, engagement history, and strategic importance. Users can customize scoring weights for attributes including technographic signals, growth stage, and past interaction patterns. The system dynamically updates priorities as new data emerges, ensuring sales teams focus resources on the most promising opportunities throughout the event lifecycle.
Global 24/7 Tracking monitors business events worldwide across time zones, using natural language processing to analyze event websites, registrations, news, and social mentions. The platform provides real-time alerts for newly announced events, agenda changes, or competitor participation. This continuous surveillance includes market-specific trend analysis and attendance forecasting, maintaining comprehensive situational awareness without manual oversight.
Real-Time Playbooks generate adaptive action plans based on shifting event contexts, such as attendee drop-ins, session cancellations, or competitive moves. These AI-crafted playbooks integrate with CRM and marketing automation tools to trigger personalized follow-ups, content recommendations, and engagement tactics. The system measures playbook effectiveness through A/B testing and performance analytics, ensuring consistent execution of GTM strategies across distributed teams.
Problems Solved
Seefy addresses the critical pain point of inefficient event ROI caused by manual research, fragmented data, and untargeted lead capture. Traditional methods often result in missed opportunities, wasted budgets, and inconsistent follow-ups due to information overload and reactive planning. The platform eliminates these inefficiencies by automating discovery, prioritization, and engagement workflows, converting events from cost centers into revenue drivers.
The primary user groups are B2B sales and marketing teams in mid-to-enterprise organizations that rely on events for pipeline generation, including field marketers, demand generation specialists, and sales operations managers. It also serves event managers and revenue operations leaders responsible for maximizing GTM efficiency and proving event attribution. Industries with high event-driven sales motions—such as tech, finance, and professional services—derive the most value from Seefy’s capabilities.
Typical scenarios include identifying undiscovered niche conferences with high-density target accounts, automating pre-event outreach to secure 80% of meetings before arrival, and reallocating resources when competing priorities emerge. For example, a sales team uses Seefy to discover 10 high-ROI European trade shows, capture 50 qualified leads per event via automated LinkedIn and email sequences, and adjust daily agendas based on real-time attendee heatmaps—all while measuring pipeline influence through integrated analytics.
Unique Advantages
Unlike generic event platforms, Seefy specializes exclusively in revenue-driven event GTM through AI that compounds intelligence with each interaction. Competitors typically offer static databases or manual research tools, whereas Seefy provides predictive scoring, automated capture, and adaptive playbooks in a unified system. This focus on monetization rather than mere logistics creates measurable pipeline impact unattainable with conventional solutions.
Key innovations include the real-time playbook engine that dynamically adjusts tactics based on live event data and the global tracking system that correlates event signals with historical conversion patterns. The platform’s AI also uniquely combines firmographic, behavioral, and intent data for lead scoring, continuously refining models through machine learning. These innovations enable proactive—rather than reactive—event strategies that consistently outperform manual approaches.
Competitive advantages stem from Seefy’s closed-loop measurement of event revenue, demonstrated by clients achieving 3x higher ROI and 2x target coverage. The platform’s always-on global tracking reduces discovery time by 90% compared to manual research, while pre-event capture doubles lead conversion rates. Additionally, prioritized targeting ensures 30% higher sales productivity by eliminating low-value activities, creating an unrivaled efficiency advantage in event-driven GTM.
Frequently Asked Questions (FAQ)
How does Seefy ensure the relevance of discovered events? Seefy’s AI cross-references your CRM and ICP data with real-time event attributes like attendee profiles, session topics, and sponsor alignment. The system applies machine learning to historical event performance, continuously refining recommendations based on which events actually drove pipeline. Custom filters for geography, budget, and strategic goals further narrow selections to high-probability opportunities.
What makes Seefy’s pre-event capture more effective than manual outreach? The platform automates multi-channel sequences using behavioral triggers from event registration data, social activity, and intent signals. AI prioritizes outreach to accounts showing high purchase intent or engagement patterns, with personalized messaging tested for optimal conversion. This eliminates spray-and-pray tactics, typically yielding 50-80% pre-booked meetings versus 10-20% with manual methods.
Can Seefy integrate with existing CRM and marketing tools? Yes, it offers native integrations with Salesforce, HubSpot, Marketo, and LinkedIn Sales Navigator through API-based connectors. The platform syncs captured leads, event calendars, and performance metrics bi-directionally, maintaining data hygiene with automated deduplication and field mapping. Real-time playbooks also trigger workflows in connected systems, ensuring seamless execution across your tech stack.