Ordinary

Product Introduction

1. Ordinary is a free, one-page website builder designed to simplify online creation for users without technical expertise or design experience. It focuses on fast, visually appealing site creation through pre-made themes and drag-and-drop customization tools. The platform eliminates complex setup processes, allowing users to publish their sites instantly after signing up.
2. The core value of Ordinary lies in its ability to democratize website building by removing cost barriers and technical friction. It prioritizes user-friendly design and accessibility, enabling anyone to create a professional-looking site in minutes. The product emphasizes creative freedom while ensuring zero financial commitment or hidden fees.

Main Features

1. Pre-made themes provide instant starting points with professionally designed layouts, color schemes, and typography combinations. Users can select from multiple categories like portfolios, business pages, or personal sites, each optimized for visual impact and readability. Themes are fully customizable while maintaining responsive design integrity across devices.
2. Advanced customization tools enable granular control over colors, fonts, and section layouts through an intuitive visual editor. Users can modify every element without coding, including draggable components managed via keyboard shortcuts (spacebar for pickup, arrow keys for positioning). The editor automatically saves changes in real time.
3. Theme sharing functionality allows users to generate and share 6-digit codes for transferring complete design templates between accounts. This feature enables collaborative editing and style replication while maintaining original content ownership. Shared themes retain all customization settings for immediate use.

Problems Solved

1. Ordinary addresses website-building anxiety caused by overwhelming technical requirements and design indecision. It eliminates the "blank page syndrome" through structured templates while preserving creative flexibility. The platform removes common pain points like hosting setup, coding, and complex publishing workflows.
2. The target audience includes entrepreneurs, artists, freelancers, and small businesses needing a simple online presence without web development costs. It specifically serves users who prioritize speed and aesthetics over advanced functionality like e-commerce or multi-page structures.
3. Typical use cases include creating portfolio showcases, event landing pages, digital business cards, or curated link hubs for social media. Users can quickly build and update sites for time-sensitive projects like product launches or career changes.

Unique Advantages

1. Unlike competitors requiring subscriptions for premium features, Ordinary offers full functionality completely free without ads or watermarks. The single-page format forces focused content organization rather than overwhelming users with unlimited pages.
2. The keyboard-accessible drag-and-drop system sets it apart through spacebar/arrow key navigation, catering to both mouse and keyboard-centric users. The 6-digit theme sharing code system provides a unique collaboration method absent in most website builders.
3. Competitive advantages include integration of Sebastian Curi's professional illustrations as default visual elements, elevating design quality beyond stock imagery. The platform's strict one-page limitation paradoxically enhances usability by simplifying content strategy decisions.

Frequently Asked Questions (FAQ)

1. Is Ordinary truly free without hidden costs? Yes, all features including theme sharing, customization tools, and publishing are completely free with no trial periods or premium tiers. Users only need to sign up for a free account to claim their permanent site URL.
2. How does the 6-digit theme sharing work? Completed designs generate a unique code that another user can input to replicate the exact visual style on their account. This only copies design settings, not content, requiring no account linking or file transfers.
3. Can I use my own domain name? Currently, Ordinary provides a free subdomain (yourname.ordinary.page) with no custom domain support, maintaining cost-free operation while ensuring instant deployment.
4. Are Sebastian Curi's illustrations royalty-free? All integrated illustrations are licensed for commercial use through Ordinary, allowing users to legally feature them in business sites without attribution.
5. How accessible is the editor for keyboard-only users? The editor fully supports keyboard navigation using spacebar for component selection, arrow keys for positioning, and escape to cancel actions, complying with WCAG 2.1 accessibility standards.