Lensmor

Product Introduction

1. Definition: Lensmor is a B2B trade show intelligence and pre-show outreach platform. Technically, it is a SaaS (Software-as-a-Service) product that functions as a specialized data enrichment and sales automation engine for the events industry. It aggregates and analyzes global exhibitor data to generate actionable sales leads.
2. Core Value Proposition: Lensmor exists to transform trade show participation from a reactive, luck-based activity into a predictable, data-driven pipeline generation engine. Its primary value is enabling sales and marketing teams to book meetings with decision-makers before an event begins, maximizing ROI on booth spend and eliminating reliance on random floor traffic.

Main Features

1. Global Exhibitor Database & Event Search: The platform provides access to a proprietary database of over 160,000 global trade shows, conferences, and exhibitions (e.g., CES, Hannover Messe). Users can filter events by industry, region, and target audience. A key technical feature is the reverse company-to-event lookup, which identifies all events where a specific target company is exhibiting.
2. Verified Contact Intelligence: Lensmor extracts and enriches decision-maker data from exhibitor lists. It provides contact names, job titles, seniority levels, and verified work emails with a claimed 95% accuracy rate. The system uses data parsing and verification technologies to associate contacts with specific exhibiting companies. Data is exportable via CSV.
3. Lensmor AI Agent (Scout, Analyze, Execute): This is an autonomous AI sales agent feature. It automates the end-to-end process: Scout discovers relevant exhibitors across the event database, Analyze scores and identifies high-potential decision-makers based on user-defined criteria, and Execute runs personalized, multi-step email outreach campaigns (including follow-ups) and can integrate with calendars for meeting scheduling. It supports batch campaigns for over 500 contacts.

Problems Solved

1. Pain Point: The traditional "show up and hope" model of trade shows, where pipeline depends on costly booth traffic, random badge scans, and inefficient post-show follow-up that often occurs too late in the buying cycle.
2. Target Audience: Specific user personas include Sales Development Representatives (SDRs) and Account Executives (AEs) tasked with event lead generation; VP of Sales managing event ROI; CEOs, CMOs, and Founders of B2B companies targeting exhibitors; and Event Marketing Agencies or Growth Consultants running outreach campaigns for clients.
3. Use Cases: A sales team attending a major industry expo uses Lensmor to identify all exhibiting companies that fit their ideal customer profile (ICP), extract the verified emails of department heads from those companies, and run a pre-show email campaign to secure 15+ meetings before traveling. An agency uses it to provide exhibitor lead lists and executed outreach as a service to multiple clients.

Unique Advantages

1. Differentiation: Unlike generic contact databases (e.g., ZoomInfo, Lusha) or broad event listings, Lensmor's core data ontology starts with exhibitor intelligence. It connects the context of a specific event to the contact data, providing intent signals (companies investing in a booth) that generic tools miss. It also goes beyond basic event discovery platforms by integrating direct, AI-powered outreach execution.
2. Key Innovation: The Lensmor AI Agent represents a key innovation by combining large-scale exhibitor data aggregation with an autonomous workflow for target identification and personalized outreach. This end-to-end automation from "event discovery" to "meeting booked" in a single platform specifically for the trade show vertical is its defining technological approach.

Frequently Asked Questions (FAQ)

1. How accurate are Lensmor's verified email addresses? Lensmor claims a 95% email accuracy rate for its verified work emails, which are sourced and validated from its global exhibitor data intelligence.
2. What is the cost of using Lensmor for pre-show outreach? Lensmor operates on a credit-based system, where one credit typically unlocks one verified contact. They offer a free trial starting with 2,000 credits, and users can often claim 50 free contacts to test the platform's exhibitor data and contact accuracy.
3. Can Lensmor integrate with my existing CRM or sales tools? While the provided summary highlights CSV/Excel export for data portability, the platform's API (documented in API Docs) allows for deeper integration possibilities with external CRM systems and sales tech stacks for syncing contacts and campaign data.
4. How does Lensmor's AI Agent handle personalized email outreach? The Lensmor AI Agent automates personalized outreach by using the enriched exhibitor and decision-maker data to tailor messages, and it executes multi-step follow-up sequences to increase engagement rates before the trade show begins.
5. What types of events are covered in the Lensmor database? The Lensmor platform tracks over 160,000 global events worldwide, including major trade shows like CES, Hannover Messe, NAB Show, and SEMICON, across a wide range of industries and regions.