Product Introduction

1. Lens by Foreplay.co is a creative analytics platform designed to analyze advertising performance through the lens of creative assets, replacing manual spreadsheet analysis and ad tools that increase costs with ad spend scaling. It centralizes performance data, creative metadata, and benchmarking insights into customizable reports for teams and clients.
2. The core value lies in transforming raw ad performance metrics into actionable creative insights, enabling marketers to optimize campaigns based on creative elements rather than just numerical metrics. It prioritizes flat-rate pricing to avoid the "ad spend tax" imposed by other analytics tools.

Main Features

1. Automated Reporting: Generates white-labeled, shareable reports segmented by creative variables (e.g., hooks, themes, formats) and KPIs (ROAS, CPA, CPC), with password-protected links and real-time updates. Reports integrate AI-generated metadata like transcribed video hooks and facial recognition for influencer performance tracking.
2. Industry Benchmarking: Compares campaign performance against anonymized data from 20,000+ advertisers across 100+ verticals (e.g., Beauty, Automotive, Fashion) and GMV/AOV tiers. Provides real-time benchmarks for KPIs like CPM, conversion rates, and creative engagement metrics.
3. AI Metadata Enrichment: Automatically tags creatives with contextual data, including persona targeting, hook transcription, and theme identification. Uses AI to transcribe videos, detect top-performing hooks, and categorize creatives by style or emotional appeal without manual input.

Problems Solved

1. Main pain point addressed: Eliminates reliance on fragmented tools (spreadsheets, multiple analytics platforms) and avoids escalating costs from ad-spend-linked pricing models. Solves inefficiencies in creative performance analysis by unifying data into a single platform.
2. Target user group: Performance marketing teams, creative strategists, and agencies managing large-scale ad accounts who need to correlate creative variations with ROI. Ideal for teams collaborating with external clients requiring transparent reporting.
3. Typical use case scenarios: Agencies generating client reports with creative performance breakdowns, in-house teams A/B testing ad hooks across regions, or brands auditing competitor creative strategies using historical ad databases.

Unique Advantages

1. Difference from similar products: Unlike tools like Triple Whale or Northbeam, Lens focuses exclusively on creative-level analytics rather than broad campaign metrics, with built-in AI tagging and benchmarking tied to creative elements.
2. Innovative features: Combines facial recognition for influencer performance tracking, automated hook transcription from videos, and vertical-specific benchmarking—features absent in most creative analytics tools.
3. Competitive advantages: Offers Foreplay.co’s integrated ecosystem (70M+ ad database, Spyder competitor tracking, Briefs AI) alongside flat-rate pricing, avoiding the 0.1%-1% "ad spend tax" common in performance marketing tools.

Frequently Asked Questions (FAQ)

1. How does Lens pricing compare to other analytics tools? Lens uses flat-rate pricing instead of ad-spend-linked fees, ensuring costs remain predictable even as campaigns scale. Pricing tiers are based on feature access, not ad spend volume.
2. Is creative data secure when sharing reports externally? Reports include password protection, IP tracking, and viewership analytics to prevent leaks. Client data is partitioned from public benchmarking databases.
3. Does Lens integrate with existing ad platforms? Yes, it connects directly with major platforms (Meta, Google Ads, TikTok) for real-time data syncing and supports API access for custom integrations with internal tools.