Product Introduction
- Overview: chotu is a conversational commerce platform enabling hyperlocal grocery ordering via WhatsApp, connecting users with 10 million+ registered local shops across India.
- Value: Eliminates app downloads by leveraging WhatsApp's ubiquitous platform for zero-friction ordering of daily essentials from neighborhood stores.
Main Features
- WhatsApp Integration: Place orders directly through WhatsApp chat using text/voice messages via WhatsApp Business API, requiring no separate app installation.
- Voice-First Ordering: Supports Hindi and regional language voice notes for effortless ordering, eliminating typing barriers for non-tech-savvy users.
- Hyperlocal Discovery: GPS-powered store mapping with real-time inventory from registered kirana, vegetable vendors, butchers, and sweet shops within 3km radius.
Problems Solved
- Challenge: Fragmented local shop discovery and digital ordering barriers for India's traditional retailers.
- Audience: Urban/rural consumers seeking convenience and small shop owners needing digital reach without tech overhead.
- Scenario: A homemaker in Lucknow ordering fresh vegetables and sweets via WhatsApp voice messages for same-day delivery from 5 nearby stores.
Unique Advantages
- Vs Competitors: Zero-commission model for shop owners versus aggregator platforms, preserving local business margins.
- Innovation: Proprietary NLP engine optimized for Hinglish voice commands and automated order routing to nearest registered shops.
Frequently Asked Questions (FAQ)
- How to order via chotu? Simply message chotu's WhatsApp number, share location, and send voice/text orders - no app needed.
- Which cities support chotu? Operational across 200+ Indian cities with 10 million+ shops registered nationwide.
- Do shops pay for chotu? Free registration for local shops with zero platform commissions - pay only for delivery logistics.