BooleanMaths

Product Introduction

1. BooleanMaths is an AI-powered marketing attribution and optimization platform designed for e-commerce brands to enhance ad performance and revenue tracking. It integrates directly with Shopify, Meta, and Google Ads to provide cookie-independent conversion tracking and real-time ROAS analytics. The platform enables automated configuration of Conversion APIs (CAPI) for first-party data sharing and offers cross-channel campaign diagnostics.
2. The core value lies in eliminating data fragmentation and cookie dependency by unifying user journey mapping, ad platform optimization, and post-purchase analytics. It empowers marketers to resolve attribution conflicts, reduce CAC, and increase ROAS through AI-driven insights and automated data synchronization across ads, checkout systems, and CRM tools.

Main Features

1. The platform provides self-serve Meta and Google Ads Conversion API integration to ensure reliable first-party data flows, bypassing browser-based tracking limitations. This enables real-time event sharing for purchases, refunds, and custom conversions directly to ad platforms.
2. BooleanMaths offers multi-touch attribution modeling with support for first-touch, last-touch, linear, and custom algorithmic models to identify high-impact marketing touchpoints. It maps full customer journeys from ad impressions to post-purchase events like returns, using device fingerprinting for cross-session tracking.
3. Shopify-specific features include automated refund/cancellation tracking, third-party checkout integration (e.g., Shop Pay, PayPal), and UTM-tagged short links for influencer campaign attribution. The platform syncs with Klaviyo and Mailchimp to incorporate email engagement data into attribution reports.

Problems Solved

1. BooleanMaths addresses critical data loss (up to 70%) caused by ad blockers, iOS privacy updates, and incomplete Meta/Google pixel implementations on Shopify. It fixes discrepancies between ad platform reporting and Shopify analytics by reconciling checkout-stage data.
2. The product targets D2C e-commerce brands and performance marketing agencies managing Shopify stores with monthly ad spends exceeding $20k. It serves users struggling with CAC inflation due to inaccurate attribution and fragmented data across social ads, email, and influencer campaigns.
3. Typical use cases include diagnosing underperforming Meta Ads campaigns by correlating ad spend with actual net revenue (after returns), optimizing Google Ads bids based on device-level ROAS data, and attributing sales to specific influencer links despite iOS ITP restrictions.

Unique Advantages

1. Unlike Google Analytics 4 or native Shopify analytics, BooleanMaths combines server-side CAPI integration with client-side fingerprinting to achieve 95%+ tracking accuracy across all devices and browsers. This hybrid approach maintains compliance with privacy regulations while avoiding cookie-based data gaps.
2. The platform uniquely incorporates Shopify order amendments (refunds, partial fulfillments) into real-time ROAS calculations, ensuring ad budgets align with net revenue rather than gross sales. Competitors typically ignore post-purchase modifications in campaign analytics.
3. Competitive advantages include one-click CAPI setups for Meta and Google Ads (vs. manual API configurations), branded short links with dynamic UTM parameter inheritance, and AI-generated budget reallocation recommendations based on historical conversion patterns and seasonal trends.

Frequently Asked Questions (FAQ)

1. How is BooleanMaths different from Google Analytics or Shopify analytics? BooleanMaths focuses exclusively on paid media optimization by combining raw Shopify transaction data (including post-purchase modifications) with ad platform metrics through server-side integrations, whereas GA4 and Shopify analytics lack direct CAPI synchronization and ROAS-based bid guidance.
2. What are Conversion APIs and why do I need them? Conversion APIs (CAPI) enable server-to-server data transmission from your e-commerce platform to ad networks, bypassing browser tracking restrictions. BooleanMaths automates CAPI setup to ensure Meta and Google Ads receive 100% of purchase events, including those blocked by ad blockers or iOS privacy features.
3. How long does it take to set up? The Shopify app installs in 2 minutes with automatic pixel/CAPI deployment, while Google/Meta account connections take under 15 minutes through OAuth. Full attribution modeling becomes operational within 48 hours as the AI processes historical data patterns.