Blindspot

Product Introduction

1. Blindspot is a programmatic digital out-of-home (DOOH) advertising platform that enables businesses to book and manage billboard campaigns globally with granular control over timing, location, and creative content. It provides access to over 2.5 million digital billboards, including high-traffic locations like Times Square, Nasdaq screens, and airports, with spots available for as low as $1/hour. The platform supports real-time creative swaps triggered by contextual data such as weather changes, traffic patterns, or crowd density, ensuring ads remain relevant and effective. Campaigns can be launched within 24 hours without requiring direct sales interactions, making it accessible to startups and enterprises alike.
2. The core value of Blindspot lies in its ability to democratize premium billboard advertising by eliminating traditional gatekeepers and minimizing costs while maximizing measurable ROI. It offers data-driven attribution tools that track foot traffic, web visits, and sales lift through exposed-vs-control cohort analysis, deduplicated across touchpoints. Advertisers gain full transparency over ad plays, frequency, and performance metrics, bypassing opaque CPM models common in traditional outdoor advertising.

Main Features

1. Blindspot enables advertisers to select specific billboards, exact hours, and hyperlocal creatives tailored to each location’s audience. For example, a brand can run a Times Square ad during evening rush hour with a weather-triggered creative swap (e.g., promoting umbrellas during rain) while simultaneously displaying a different message in Miami. The platform’s global inventory includes real-time availability for 25,000+ screens, with no minimum spend or long-term commitments.
2. The platform supports fully automated, context-aware creative swaps using real-time APIs for triggers like temperature, sports scores, or traffic congestion. Advertisers upload multiple creatives in advance, and Blindspot’s system dynamically selects the most relevant asset based on predefined rules (e.g., showcasing iced coffee ads when temperatures exceed 90°F). This eliminates manual re-uploads and delays from approval processes, ensuring campaigns adapt instantly to changing conditions.
3. Transparent reporting provides per-play verification, showing exact timestamps, locations, and creative versions displayed on each billboard. Advertisers can track frequency capping (e.g., limiting exposures to every 5 minutes) and measure incremental store visits or web traffic through integrated analytics. Blindspot’s viewability mapping uses geospatial data to calculate each screen’s "viewshed" (the physical area where ads are visible), ensuring accurate audience reach estimates.

Problems Solved

1. Blindspot addresses the inefficiency and high cost of traditional billboard advertising, where brands often pay for unused hours (e.g., 3 AM slots) or lack tools to optimize creatives post-launch. By enabling hourly bookings and real-time adjustments, it reduces wasted spend and improves campaign relevance.
2. The platform targets marketers seeking measurable offline-to-online attribution, startups needing affordable access to premium locations, and agencies requiring scalable DOOH solutions. It is particularly valuable for brands running time-sensitive promotions (e.g., limited-time sales) or location-specific messaging (e.g., targeting tourists in Las Vegas).
3. Typical use cases include retail chains driving foot traffic with weather-responsive ads, tech companies measuring web visit lift after billboard exposure, and CPG brands testing regional creatives without agency intermediaries. For example, Intimissimi achieved a 53% lift in store visits by tailoring ads to local demographics and tracking results through Blindspot’s cohort analysis.

Unique Advantages

1. Unlike traditional billboard vendors requiring lengthy negotiations, Blindspot operates as a self-serve platform with instant access to global inventory. Advertisers avoid gatekeepers, minimum spend requirements, and rigid contracts, booking campaigns directly like Uber rides.
2. The platform’s real-time API integration allows triggers beyond basic weather data, such as stock price fluctuations or social media trends, enabling unmatched contextual adaptability. Custom lookback windows let advertisers measure campaign impact over flexible periods (e.g., 7 days post-exposure for delayed purchases).
3. Competitive advantages include a 94.99% device match rate for cross-channel attribution, hourly billing granularity, and a 60%+ budget optimization rate through programmatic targeting. Blindspot’s deduplicated analytics outperform traditional DOOH providers by isolating billboard-driven conversions from other marketing channels.

Frequently Asked Questions (FAQ)

1. How hard is this to use? Blindspot’s interface is designed for simplicity, comparable to food delivery apps like Uber Eats, with drag-and-drop creative uploads and map-based billboard selection. No technical expertise is required to set up triggers or analyze performance dashboards.
2. Can I really pick just one hour? Yes, advertisers can book slots as short as one hour, such as a 7:59 PM prime-time slot in Times Square, paying only for the exact duration needed. This eliminates the industry-standard requirement for bulk purchases or full-day commitments.
3. How fast can I launch a campaign? Most campaigns go live within 24 hours, as Blindspot automates creative approvals and billing. Brands like Bitdefender deployed their first DOOH campaign in 48 hours from initial briefing to live execution.
4. Do you support real-time triggers? Yes, the platform integrates with APIs for weather, traffic, sports scores, and custom data sources (e.g., inventory levels), enabling automatic creative swaps within seconds of trigger activation.
5. Do I need to talk to a sales rep? No, Blindspot is entirely self-serve, though enterprise clients can request support for complex campaigns. The platform’s automation ensures scalability without human intermediaries.