Product Introduction
- Overview: Ballista is a direct-mail job application service that physically prints and delivers resumes to hiring managers via USPS.
- Value: Increases job application response rates 10x by bypassing digital Applicant Tracking Systems (ATS) with tangible delivery.
Main Features
- Hiring Manager Discovery: Paste job links to identify top 3 decision-makers with verified addresses using proprietary scoring algorithms.
- Premium Physical Packaging: 90lb bond paper printing (US Letter size) with first-class or certified mail delivery options.
- Credit-Based Workflow: Flexible credit system for resume scraping ($3), cover letter personalization ($9), and certified tracking ($1728 credits).
Problems Solved
- Challenge: 90% of online applications get filtered by ATS bots before human review.
- Audience: Job seekers in competitive industries facing low response rates despite qualifications.
- Scenario: When applying to Fortune 500 companies where physical mail achieves 90% open rates versus <2% email response.
Unique Advantages
- Vs Competitors: Only platform combining hiring manager identification with physical delivery automation at scale.
- Innovation: Patented address verification algorithms and credit-based resource allocation for cost efficiency.
Frequently Asked Questions (FAQ)
How accurate is the hiring manager identification? Ballista's algorithm identifies top 3 decision-makers with 90% accuracy using company hierarchy mapping and role scoring.
What paper quality is used for resumes? Professional 90lb bond paper (thicker than standard copy paper) with full-color printing for premium presentation.
How long until my resume arrives? USPS First-Class delivery in 5-7 business days, with certified tracking available for proof of delivery.